Pirellifilm is a unique new communication tool that intends to launch high quality short films through several media channels. The films will centre on stage and screen stars’ interpretations of the famous Pirelli claim – “Power is nothing without control” – in a different way each year. This extraordinary project, which has been in the planning for several years, is intended to support the Pirelli image and positioning and to maintain brand leadership.

Pirelli has chosen the Web as the main channel for these films. The Internet, with its endless possibilities, has evolved to become an entertainment channel and, in this case, also a movie theatre. As the long-term experience of the Calendar has shown, Pirelli has always been able to attract up-and-coming talents, to communicate in a more effective and original way, and to go beyond traditional advertising channels.