Automotive skills crisis: real voices take centre stage in new IMI awareness campaign
With the automotive sector facing a growing skills crisis, the Institute of the Motor Industry (IMI) is launching a game-changing campaign to shift widespread perceptions and showcase the vast array of opportunities for school leavers, graduates and career changers alike. ‘There’s More to Motor’, previewed at the British Motor Show ahead of the launch of a digital advertising campaign in September, will focus on the regions with the biggest vacancies.