‘Evolution not Revolution’
The last year saw the gap between the premium and budget CV tyre markets widen as cost conscious fleet managers have opted for lower priced imported tyres. Continental, as a manufacturer just outside the top three in terms of UK commercial vehicle replacement tyre market share, must be examining the market very closely – something that made executives’ recent market research presentation all the more interesting. UK commercial vehicle brand manager, Jill Rodgers, and truck and remould brand manager, Mike Nyren presented the data.