Michelin ready for market rebound with latest products
An all-new tyre designed from a clean sheet of paper is something of a rarity. Evolution is more typically the way forward, and every manufacturer worth its salt engages in ongoing product testing to evaluate how new technology and design can be applied to improve a tyre. Within Michelin’s motorcycle and scooter tyre business, the result of this ongoing development work is seen in the two to three new products it brings to market each year. And 2014 will be no different.