In the middle of this year – more precisely from 4-6 June – “The Tire Cologne” will open its doors again. The leading trade fair for the tyre industry will then take place in Cologne for the third time. But again, the conditions are somehow completely different: If the premiere took place in 2018 and therefore before the corona pandemic, the second edition – actually planned for 2020 – made a very respectable “restart” after being postponed to 2022 due to the pandemic and did so again a step towards normalization, so what exactly follows number three? Our international colleagues at Neue Reifenzeitung spoke about this with Ingo Riedeberger, who acts as “Tire Cologne” director at the organizer Koelnmesse GmbH. According to him, the pandemic has acted “like a turning point” for trade fairs, and the event about tyres/wheels, retreading/recycling and workshop/vehicle service, which starts in Cologne in a few months, is no exception. Nevertheless, it remains an “issue driver in the global tyre industry”. And even if companies plan a possible presence there “more quickly than before the pandemic”, they still expect “the event to be revived”. With the same hall set-up as in 2022, Koelnmesse will have around half more exhibitors than two years ago, when there were 300 and in 2018 there were a good 530.