The pressure to produce higher yields at lower prices is a theme common to most aspects of the agricultural industry; dealing with that pressure is, both literally and figuratively, the task of tyres fitted to the larger, more powerful machinery designed to deliver on this goal. For tyre manufacturers, field tests and demonstrations with the farmers’ and contractors’ own equipment provide the best opportunity to show how their particular products and solutions can help them to achieve increased productivity. It also allows those brands who work most closely with original equipment manufacturers to demonstrate their tyres’ interaction with agricultural machinery and components such as central tyre inflation systems. Tyres & Accessories recently visited Maxwell Farms, near Turriff in Aberdeenshire, to see Michelin conduct such a demonstration.