Toyo’s Open Country ATIII SUV tyre has won a Nikkan Jidosha Shimbun Goods Award. Established in 1987, the award recognises products that have contributed to the automotive Car parts announced and released between April 2022 and June 2023 are eligible. In addition, sales volume, development ideas, relevance and social conditions are considered. The selection committee also referred to the results of surveys received from car parts retailers and maintenance outlets to provide their evaluation.