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‘Ignite Your Blue,’ Toyo encourages motorists with new corporate visuals

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Toyo Tires has introduced a new visual marketing campaign based around its corporate blue colour. The new visuals follow up Toyo’s ‘Open Roads Await’ brand statement formulated in June 2019 to express “the frontier spirit” of the Toyo Tire Group, it states. Toyo reasons that the new imagery, which comprises a landscape awash in sky and ocean blues, reflects the company in its colour to “reaffirm” its message through a new website, music in the form of curated playlists and a specially commissioned song by Flynn Hudson, and prose. The new corporate imagery is being rolled out globally in 12 languages with a new video, which you can view below.

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  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. New imagery for Evergreen Tyres
  4. Pro-Align launches updated corporate identity
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The Tire Cologne: Cooper, Toyo no longer exhibiting

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Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.

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  1. The Tire Cologne: Government decree casts shadow over show
  2. Fingers crossed: TTC organiser awaiting official recommendations
  3. Reduced floorspace, more digital content – new format for The Tire Cologne
  4. Michelin pulls out of The Tire Cologne
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EC rates Fiege alongside Bosch and Bridgestone for second straight year

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Fiege awards

Startup Europe Partnership (SEP), an initiative by the European Commission, has distinguished Fiege as an Open Innovation Challenger. Having first achieved this standard a year ago, Fiege is being distinguished for the second time in a row. The annual ranking also includes multinationals like Google, Nestlé and Bridgestone. Next to Fiege, a further three German enterprises were distinguished: Bosch, Daimler, and SAP.

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  3. Michelin the number one consumer researched tyre brand: Tyre Reviews
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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Tyremakers among 52 automotive suppliers in US$23 million antitrust settlement

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Tyre manufacturers Toyo, Bridgestone and Continental are amongst the 52 automotive suppliers that paid a total of $23 million in settlements for antitrust law violations in California, USA.

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Related news:

  1. US Justice Department indicts current, former Bridgestone executives
  2. Toyo wins latest round of Doublestar legal action
  3. US trade body investigating Toyo complaint
  4. 6 tyre manufacturers among GM supplier award winners
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Toyo supporting Bundesliga team Fortuna Duesseldorf till 2022

Toyo Tires has sponsored German Bundesliga team Fortuna Duesseldorf for four seasons now and has signed a contract for a further three seasons until 2022. During this time Toyo has followed the team on their journey from Bundesliga 2 to Bundesliga 1.

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  1. Toyo AC Milan sponsorship promoted in new video
  2. Toyo kicks off as AC Milan sponsor
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Serbia to become PCLT tyre production hub

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When Toyo recently announced its intention to build a new tyre plant in Serbia it consolidated the country’s position as the leading location for new passenger car and light truck (PCLT) tyre manufacturing capacity in Europe. Toyo’s proposal follows Linglong’s decision to build its new European plant in the country and Cooper Tire’s plan to double the size of its facility there. Based on analysis of all announced capacity actions by Astutus Research (plant opening and expansion net of closures and downsizing), the Czech Republic is a distant second in terms of planned capacity additions between 2018 and 2026.

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Related news:

  1. Linglong to become first Chinese global Top 10 car tyre manufacturer by 2019 – analyst
  2. Toyo investing 390 million euros in Serbia tyre factory
  3. Decennial shift in global PCLT tyre volume market share
  4. Is Continental about to break into PCLT tyre global big 3?
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Toyo Tires setting up European R&D centre

In just a few months’ time, Toyo Tire Corporation will begin research and development work at a new site in Europe. The tyre maker is setting up an R&D centre in Willich, Germany to support its future factory in Serbia, and intends to start operations there in the autumn. Having a local R&D presence in the vicinity of vehicle manufacturers and related companies will, says Toyo, be beneficial in terms of the quality and freshness of the information gained.

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  1. Toyo Tires adjusting management team to facilitate Europe tyre plant project
  2. The Tire Cologne: Cooper, Toyo no longer exhibiting
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  4. Toyo Tires appoints Kuribayashi president of European production subsidiary
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Toyo Tires adjusting management team to facilitate Europe tyre plant project

Yukio Hasegawa has been named the new president of Toyo Tire Corporation’s subsidiary in Russia, effective tomorrow. He succeeds Kenta Kuribayashi in this role. Kuribayashi remains chief executive officer of the Toyo Tire RUS LLC operation (and president of Toyo Tire Europe GmbH) and will additionally, as of tomorrow, become the Russian subsidiary’s chairman.

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  3. Shigeno appointed Toyo Tires’ UK president
  4. Toyo Tire U.S.A. names new VP of Sales
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Toyo investing 390 million euros in Serbia tyre factory

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Toyo Tire Corporation has announced that it is investing 390.5 million euros in the construction of a new tyre manufacturing facility in Indijia City, Republic of Serbia. Construction of the Serbia plant will start in May 2020, with a view to initiating tyre manufacturing operations in January 2022.

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  1. Serbia to become PCLT tyre production hub
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Golf: Toyo a Women’s British Open sponsor

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Toyo Tires is an official partner to the 2019 AIG Women’s British Open Golf Tournament, which will take place at Woburn Golf Club between 1 and 4 August. In addition to visibility on signboards around the course and the video screen, Toyo will appear within the official programme. It will also promote the event through Toyo social media channels.

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  1. Toyo Tires sponsoring European Athletics Championships
  2. Toyo Tires sponsors AIG Women’s Open golf tournament
  3. Bridgestone expands UK golf sponsorship
  4. Toyo Tires become national partner of IAAF World Championships London 2017
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Toyo Tires approves USA factory expansion

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One of the outcomes of today’s Board of Directors meeting at Toyo Tire Corporation is the decision to invest in ramping up capacity at the company’s tyre factory in North America. Approximately 7 billion yen (£51.6 million) will be invested in this project.

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Toyo partnering Tough Mudder in Italy

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Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.

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Toyo Proxes chosen for Mazda3

The new Mazda3, launched in Japan on 24 May 2019, will run out of the factory on the new Toyo Proxes R51 A in size 215/45R18 89W. The tyre was developed jointly with the car-maker, achieving the manufacturer’s rolling resistance, dry steering stability, wet grip and comfort performance parameters, with a new rubber compound based on the proprietary material design “Nano Balance Technology”. This controls rubber material development at the nano level, and helps Toyo achieve a wide range of performances required to produce a well-balanced, advanced tyre.

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  3. Toyo’s NanoEnergy3 eco tyre
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