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Toyo Website Wins ‘Best in Class’ Award

Toyotires.com, the website representing Toyo Tire USA Corp., recently won “Best in Class” in the Consumer Goods category of the 2009 Interactive Media Awards. Designed and developed by Garrigan Lyman Group of Seattle, Washington, toyotires.com was created for the US market and provides a full insight into the Toyo Tires brand, according to the company. The Interactive Media Awards are judged and presented annually by the Interactive Media Council, Inc., a non-profit organization consisting of lead web designers, programmers, advertisers and web-related professionals.

Toyo said clean visuals, easy navigation and ready access to continually updated product data are some of the elements designed into the new toyotires.com. The site is designed to inform consumers better about the full line of Toyo Tires’ products, including tyre applications for passenger cars, light trucks and commercial vehicles. The site also serves as a resource tool for authorized Toyo Tires dealers.

“We are proud that toyotires.com has been acknowledged by the interactive community,” said Julie Sediq, director of marketing communications. “Garrigan Lyman Group did a fantastic job of creating a website that conveys our position as a premium brand and delivers a positive user experience.” (Tire Review/Akron)

22nd July 2009/by Tyrepress Editors

Toyo Proxes R888 Chosen for Wheeler Dealers TV Show

When the Wheeler Dealers TV programme upgraded a Porsche 944 into a track day cart the team chose Toyo Proxes R888’s the tyre manufacturer has reported. Mike Brewer, a well known motoring TV presenter, and Ed China, the star mechanic, buy and restore iconic cars and then try to sell them at a profit. In this instance they bought a 1987 Porsche 944 Turbo and planned to convert it into a race car, complete with a roll cage, new seats and a harness. They were looking for a specialist race tyre and a leading Porsche modification company recommended Toyo Tires. “Of course the tyre of choice was the ultra high performance Proxes R888; our road legal track tyre, known for its outstanding performance and phenomenal grip, both on and off the track,” company representatives told Tyres & Accessories (tyrepress.com), adding: “Mike brewer was amazed at the extreme stickiness of the tyres and the difference they made to the overall handling and performance of the car. By the end of the transformation, the Porsche looked and performed like a true race car and sold at a huge profit.”

21st July 2009/by Tyrepress Editors

Mazda Models Get Toyo Tyres as OE

Toyo Tire & Rubber has won OE fitment for its tyres on the new Mazda Axela, which is also known as the Mazda 3 outside of Japan. The Toyo J48 in size 205/55R16 91V and Proxes R32 in size 205/50R17 89W will be placed on the car in Japan and Europe. The North American version will get the all-season Toyo A20 in size P205/55R16 89H and the all-season Toyo A18 in size P205/50R17 88V. (Tire Review/Akron)

10th July 2009/by Tyrepress Editors

S.D. International Made New ITMA Member

S.D. International, the company behind the Pace and Zeta brands, has been accepted into membership of the Imported Tyre Manufacturers’ Association. The manufacturer’s membership means that the association now comprises twelve members: Alliance, Alfred Graham Ltd., GiTi, Hankook, Kumho, Lassa, Maxxis, S.D.International, Toyo, Westlake and Yokohama.

Peter Nicholls, S.D. International’s Sales & Marketing Director explained his company’s decision to join ITMA: “We are rapidly becoming a significant player in the UK and European markets, so have been considering this move for some time. We want to play our part in the industry as well as better protect our interests in the face of the current legislative and regulatory onslaught. ITMA membership fulfils that need.”

17th June 2009/by Tyrepress Editors

Toyo Driver Gordon Wins Baja 500

Victory in the 41st Baja 500 has gone to Toyo supported US driver Robby Gordon. Gordon, driving a Chevrolet truck fitted with Toyo 37 x 13.50 R17 Open Country M/T-R race tyres, covered the 700 kilometre Mexican race at an average of around 80 km/h, enough to give him wins in two of the season’s three races.

“I am really excited with the way that the Toyo tyres performed in the Baja 500,” commented Gordon. “We had zero flat tyres and very good management. With a tyre that performs like this, it is going to make it tough for the competition to beat us.”

11th June 2009/by Tyrepress Editors

Toyo Reports ¥10 Billion Net Loss for Financial Year

Financial data for the fiscal year ending March 31, 2009 show reduced net sales and a net loss at Toyo Tire & Rubber. The company’s net sales of 328,371 million yen (£2.08 billion) represent an 8.08 per cent decrease on the previous year’s results, while operating income decreased from 13,168 million yen in the year to March 31, 2008 to a 2,964 million yen (£18.81 million) loss in the most recent period. The company recorded a net loss of 10,722 million yen (£68.04 million) in the year ending March 31; the previous year net profit stood at 6,137 million yen.

8th June 2009/by Tyrepress Editors

Toyo Awarded for Fuel Saving R&D

Research conducted by Toyo Tire & Rubber into technologies improving fuel economy has earned the company an award from the Society of Automotive Engineers of Japan. One Toyo employee, OE Tire Development project manager Tamotsu Mizutani, was granted the “Award for Technical Development” award for work carried out together with Honda R&D. Four Honda researchers were also honoured at the May 21 ceremony.

The technology developed by Toyo and Honda relates to reducing energy loss. Toyo explains that a tyre’s tread shrinks upon contact with the ground, and the constant repeated contraction and expansion experienced by the tread causes energy to be dissipated. Materials traditionally used to minimise this energy loss and improve fuel efficiency, adds Toyo, hinder braking power – and those that optimise braking increase energy loss.

26th May 2009/by Tyrepress Editors

Toyo’s Proxes Chosen for 3rd Gen Prius

Toyota’s Prius, seen by some as the de rigueur environmental motoring statement, was released onto the Japanese market in its third generation incarnation on May 18. According to Toyo, its eco-friendly Proxes R30A tyre has been selected as an original equipment fitment for the new hybrid.

“Proxes　R30A is a tyre with improved lower rolling resistance and super silence,” a Toyo press statement comments. “This tyre was developed for the new Prius, which aims for both overwhelming performance in eco-friendliness and fun for driving.”

The new summer tyre is supplied to the Japanese market Prius in size 215/45R17 87W.

22nd May 2009/by Tyrepress Editors

Toyo Reports 10 billion yen 2008 Net Loss

Toyo Tire & Rubber Co., Ltd. has announced a full-year 2008 net loss of 10,722 million yen (£72.87 million) on the back of what the company termed “extremely severe” management conditions. In its full-year 2007 results Toyo had reported net profits of 6,137 million yen (£41.7 million). Compared to 2007 net sales decreased to 328,371 million yen (down 8.1 per cent). Toyo’s tyre segment posted net sales of 242,009 million yen (£1.644 billion), a figure that fell at half the rate of the group as a whole, down £70.7 million yen or 4.1 per cent compared to 2007). Toyo’s tyre business reportedly accounts for 73.6 per cent of total sales.

According to the company report, sales volumes and net sales of original equipment tyres for the domestic market fell drastically below the previous year’s level, due to the global recession, especially the sharp reduction of domestic car production in the fourth quarter of 2008. While the company’s North American branch experienced the same kind of dramatic decline seen across the whole market, in the European market sales volumes and net income were the same level as full-year 2007, partly due to sales expansion activities. Even more positively Middle Eastern and South East Asian market sales volumes and net sales “significantly exceeded” prior year levels. However, sales volumes were the same level as 2007 and net income fell below.

11th May 2009/by Tyrepress Editors

Toyo Scoops ‘Georgia Manufacturer of the Year’ Award

Toyo Tire North America Manufacturing Inc. (TNA) is ‘Georgia Manufacturer of the Year’.

8th May 2009/by Tyrepress Editors

Reforecast Sees Toyo Sales Downwardly Revised

Toyo Tire & Rubber has made several revisions to its consolidated and non-consolidated performance forecasts for the fiscal year ending March 31, 2009. The company’s previous forecasts were announced on February 9, 2009. Consolidated forecast net sales for the year have dropped four billion yen to 328 billion (£2.3 billion), while operating income has been downwardly adjusted by a billion yen to minus three billion (-£21.2 million). Net income, now forecast to be minus 10.8 billion yen (-£76.4), is up from February’s estimate of minus 12.7 billion.

28th April 2009/by Tyrepress Editors

Multi-Platform Promotions Coming from Toyo

Toyo Tire USA has launched its new brand awareness advertising and promotion push for 2009. The effort includes all-new TV and print ads, as well as POS kits dealers. Toyo’s new 30-second TV ad, entitled “People Who Know,” features a Toyo dealer explaining the value of Toyo tyres, including the brand being voted the number one overall tyre brand for seven of the last nine years in Tire Review’s annual Tyre Brands Study. The spots will run during NASCAR events on ABC and ESPN2, NHL playoffs and Stanley Cup finals on NBC, and the shows Pinks on Speed, Modern Marvels on the History Channel, and American Chopper on TLC.

The commercial is also online at http://toyotires.com/about-us/tv-commercials. The new print ads will run throughout the year in publications like Motor Trend, Car & Driver, Road and Track, and Automobile, as well as niche publications like Truckin’, Dirt Sports, Car Craft, Hot Rod, Modified, and D Sport. The new dealer POS kit entitled “Natural Selection” is “loosely based on the Darwinian theme ‘only the fittest survive,’” said Toyo, and touts its light truck, high performance and luxury touring products. As in previous Toyo POS promotions, dealers can submit a photo of their store display to enter a contest to win prizes such as a mini HD video camera. (Tire Review/Akron)

21st April 2009/by Tyrepress Editors

Toyo Launches Proxes Ne Eco Tyre

Toyo Tire Europe GmbH has launched a new low rolling resistance tyre into the market. According to the company, the Proxes Ne features an extremely low rolling resistance to reduce fuel consumption and therefore carbon emissions associated with driving. However, Toyo have taken their efforts to reduce carbon emissions a step further by incorporating a recycled polyester carcass ply as a way of reducing the energy and carbon used in the manufacturing process. The use of “Ecocircle” recycled polyester ply, which was developed by Teijin Fibers Limited, is said to be a world first. This recycled material, along with a 15 per cent reduction in rolling resistance compared to the Proxes CF1, make the Proxes Ne one of the most environmentally friendly products on the road, according to Toyo.

The new tyre is available now in four sizes ultra-mini orientated sizes designed to fit the Smart car and others: 145/65R15 72T, 155/60R15 74T, 175/55R15 72T, 195/50R15 82T.

A further six 15 to 18 inch variations will be made available from October 2009: 185/65R15 88H, 195/65R15 91H, 195/55R16 87V, 205/55R16 94V XL, 215/45R17 87W, 225/45R18 91W.

15th April 2009/by Tyrepress Editors

Toyo Launches New Open Country H/T for Diesel Pickups

Toyo Tire U.S.A. Corp. has introduced a new Toyo Open Country H/T with “Tuff Duty” in the US. According to the company the tyre is engineered for high torque diesel pickup trucks that tow trailers or occasionally haul heavy loads. The Open Country H/T with Tuff Duty is an extension of the company’s flagship Open Country H/T for light trucks and SUVs. The tyre is available in five 16- to 17-inch sizes for Chevy, Ford and Dodge 3/4 and 1-ton pickups. All are load range E.

14th April 2009/by Tyrepress Editors

Toyo Continues European Website Rollout With Greek Site

Toyo Tires’ rollout of European-language websites continues with the launch of its new Greek site, www.toyotire.gr, at the end of March. The decision to focus on this particular site was taken, says Toyo, as Greek visitors are amongst the most frequent users of the company’s European website despite the country’s relatively small population compared to other European nations and the fact this website is only available in English. The new Greek language site provides information on Toyo’s entire Greek market product, technology and company information plus the latest news.

6th April 2009/by Tyrepress Editors