Micheldever/Southam Sold Over 750,000 4×4 Tyres in 2009
Micheldever Tyre Services (MTS) and its Southam specialist 4×4 division reports that it distributed more than three quarters of a million 4×4 tyres in the UK tyre market during the course of 2009. According to company representatives, this means Micheldever is “probably the largest distributor of 4×4 tyres in Europe.” From MTS’ perspective, the largest ongoing growth sector remains mid-range 4×4 product (see “Was Winter of Discontent Good News for 4×4 Market?” elsewhere in this feature for more discussion on this subject), with General, BFGoodrich, Kumho, Falken and Toyo said to be leading the way.