Toyo OE on new Lexus GX
Toyo Tire Corporation has announced that its Open Country A/T III product has been selected as original equipment for the new Lexus GX, which went on sale in April 2024 in North America and elsewhere.
Toyo Tire Corporation has announced that its Open Country A/T III product has been selected as original equipment for the new Lexus GX, which went on sale in April 2024 in North America and elsewhere.
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Toyo supplied a racing version of its Open Country M/T 4×4 tyre to several competitors in the SCORE Baja 500 took place (Ensenada, Baja California, Mexico; 29 May to 2 June). Only 169 of the 254 starting racing teams made it to the finish line of the challenging 777.26 km course, among them Gustavo Vildósola, his son Tavo Vildósola, Bryce Menzies, Christopher Polvoorde and Justin Davis, who all relied on Toyo rubber.
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As of this year’s European Athletics Championship taking place in Rome, Italy, Toyo Tires has been partnering the event for the sixth year in a row.
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The latest Brand Finance data shows that Michelin is “the world’s most valuable and strongest tyre brand” followed by Bridgestone in second and with Continental rounding off the podium. However, Far Eastern brand value is rocketing, with Giti the fastest-growing tyre brand in the ranking, following a 19 per cent brand value increase. Similarly, Sailun, Linglong Tire and Sentury Tire accelerates off the back of an overseas demand surge.
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Tyre manufacturer Toyo is competing in endurance racing action this weekend via its Toyo Tires with Ring Racing team at the ADAC Ravenol 24h Nürburgring. The team is competing in the SP10 class on 1-2 June with two cars, both Toyota GR Supra GT4 Evos. Both cars are running on the Toyo Tires Proxes race slicks, which were developed at the Nürburgring.
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Cars equipped with Toyo Proxes slick race tyres containing sustainable materials have own two of first four Nürburgring Langstrecken-Serie races. The Toyota GR Supra GT4 EVOs of team Toyo Tires with Ring Racing were victorious in the first rounds of the Nürburgring Langstrecken-Serie in the SP10 class as well as in 24H Nürburgring Qualifier races.
The Branford Group is conducting an auction at the former Toyo Automotive Parts USA facility in Franklin, Kentucky in April. The auction follows the decision of Toyo Automotive Parts USA’s parent company, Toyo Tire Corporation, which decided in August 2023 to “cease manufacturing of automotive parts” at its US subsidiary.
Toyo Tire Corporation has signed a sponsorship agreement with Japanese female professional golfer Yuka Saso.
Yuka Saso has achieved excellent results since her amateur days, winning the ICTSI Eagle Ridge Ladies Invitational in the Philippines, on the women’s tour as an amateur at just 14 years old.
Toyo Tire Corporation should have no complaints about 2023, at least when looking at the company’s key financial figures. The Japanese firm has announced an 11.2 per cent year-on-year increase in net sales, to 552.8 billion yen (£2.9 billion). Operating income rose 74.6 per cent year-on-year, to 76.9 billion yen (£406.3 million) with a group-wide profit margin of 13.9 per cent.
Toyo Tire Corporation has appointed Koichi Inoue general manager of its Asia & Oceania Sales Division, effective 1 April 2024. Inoue joins the tyre maker from Mitsubishi Auto Leasing Corporation, where he served as the division’s chief executive.
At this month’s Tokyo Auto salon, Toyo Tires presented a concept tyre that utilises 90 per cent sustainable materials. Prior to this Sustainable Concept Tyre, the highest ever usage rate of sustainable materials in a Toyo tyre was 50 per cent, as seen in the Open Country MT/R tyres that have seen action in the 2024 Dakar Rally. The tyre maker thus considers the new concept, which “dramatically surpasses this share,” a “step forward towards a more viable future mobility.”
Toyo Tires won the Grand Prize in the uprated SUV category for the Subaru Legacy Boost Gear Package it exhibited at Tokyo Auto Salon 2024.
Toyo Tires is working with its distribution partner in Hungary, AKH to support László Bunkoczi who is participating in the 15th edition of the Africa Eco Race. Bunkoczi lined up in the Rally Raid category in Monaco on 30 December. After crossing to Morocco the following day, the Africa Eco race runs over 6000km through Morocco, Mauritania and Senegal before reaching its conclusion in the historic city of Dakar on 14 January.
Toyo Tires has renewed its partnership with European Athletics. The tyre maker will continue be an official partner until at least 2027 after signing another four-year deal. Toyo first became an Official Partner of European Athletics ahead of the Berlin 2018 European Athletics Championships, meaning the new deal will see it complete a decade-long commitment.
Toyo is supporting the Toyota Auto Body Team for the fourth consecutive year in the 2024 Dakar Rally. The manufacturer has supplied the Toyo Open Country MT/R in size LT285/70R17 116/113P for fitment on the team’s two Toyota Land Cruiser 300 GR. The team will compete over 5,000km of special stage and nearly 8,000km in total before the conclusion of the event in Yanbu on the shores of the Red Sea on 19 January.
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