Changes are afoot within Giti Tire’s European sales and marketing team. Torsten Gehrmann, senior managing director Europe, has assumed leadership of sales and marketing for the DACH (Germany, Austria, Switzerland) region as well as for Italy and Spain. Stefan Klein, who previously headed sales and marketing in DACH, will part ways with Giti Tire on 31 December 2018, a little over a year after he joined the company.
Giti Tire has appointed Brian McDermott and Daria Sala della Cuna as sales and marketing directors – Europe for passenger car and light truck tyres (PCR) and truck and bus tyres (TBR) respectively. Both directors will work closely with major clients and partners around Europe to increase sales and marketing activities, handle brand strategy, and channel development and product portfolio extensions for the Giti, GT Radial, Primewell and Runway brands, Giti states.
Following up the European launch of Giti branded truck tyres at Reifen 2016, Giti Tire has now launched a new flagship Giti branded passenger car and SUV summer portfolio for the German market. The range, which consists of four “premium performance” tyres, has been developed and tested exclusively throughout Europe by the company’s Hannover-based R&D Centre. Giti stated that there were “no plans to replace the GT Radial brand”, previously positioned as its global flagship, in Europe when the commercial range was launched. According to the manufacturer, this remains the case, with the Giti PCR range designed to complement its existing GT Radial, Primewell and Runway brands; Giti will offer selected sizes aimed at specific vehicle segments.
Giti Tire has appointed Torsten Gehrmann (45) to the new position of senior managing director – Europe. Confirming the departure of former managing director – Europe Corrado Moglia, Gehrmann said, “we thank Corrado for the work he performed for the company.” Since September 2015 Moglia had split the European MD role with Stefan Fischer following the resignation of Richard Lyons. Fischer will continue in his existing position as managing director – Europe for Product Technology and R&D Centre Europe.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.