Conti Sime Opens BestDrive Continental Car Centre in East Malaysia
On 18 October Bintang Ramai Sdn. Bhd., in partnership with Continental Sime Tyre Sdn. Bhd. (CST) opened the first BestDrive passenger car and Light Truck (PLT) centre in East Malaysia. The new branch is the 16th BestDrive in Malaysia, but the first in Eastern Malaysia. According to Benoit Henry, CEO of CST, the BestDrive PLT centre empowers the company’s partners with the opportunity to use its brand to position themselves as uniform, specialised tyre dealers catering for the premium customer segment. CST aims to offer expertise and advice for the setup of a premium BestDrive shop concept, shop layout and customer-friendly tyre-changing and car-service environment.