According to market research conducted for Dunlop in Europe, grip and handling are the characteristics of greatest interest to motorists when buying winter tyres. These are the qualities the tyre maker addressed with its 2015-released Winter Sport 5 range, and now it has extended availability into the rapidly-growing 4×4/SUV segment with the launch of the Dunlop Winter Sport 5 SUV.
Dunlop describes fan interaction as key in its support of the MSA British Touring Car Championship and Dunlop, confirming an extended on-event package.
Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.
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