The augmentation of Continental’s tyre offer to commercial fleets with digital services is a natural focus for a corporation with divisions devoted to vehicle technology. For its commercial vehicle tyre business unit, the strategic route to solutions provider, matching the digital transformation of the transport industry, is a particularly clear one, with many of the newly available technologies to improve logistics performance already part of its corporate structure. The leading tyre and digital solutions provider is currently taking the ‘digital leap’ forward, increasing its innovative portfolio of digital capabilities to enhance efficiency across the commercial vehicle industry. This integration of tyre services into its truck and bus tyre business was signified with the establishment of Conti’s Fleet Solutions department in early 2019.