A recurring theme encountered when talking to tyre wholesalers in 2015 and 2016 is the importance of value-added services. Each wholesaler has its own strategy for delivering this added value; in the case of Inter-Sprint, it involves a focus on acting as a “one-stop tyre partner.” This is a direction the Netherlands-based company has followed for some time now, and it is taking steps to ensure its customers can benefit from this in the years to come.