Tomket Tyres has become the Official Global Tyre Partner of West Ham United F.C. under a new arrangement that will, amongst other things, give the tyre brand a presence upon the club’s LED pitch-side perimeter advertising system and matchday hospitality rights. Tomket says it will use the partnership to connect with the West Ham United fanbase and provide fans with opportunities to experience matchday hospitality packages and win signed merchandise via its official social media channels.