At this month’s Tokyo Auto salon, Toyo Tires presented a concept tyre that utilises 90 per cent sustainable materials. Prior to this Sustainable Concept Tyre, the highest ever usage rate of sustainable materials in a Toyo tyre was 50 per cent, as seen in the Open Country MT/R tyres that have seen action in the 2024 Dakar Rally. The tyre maker thus considers the new concept, which “dramatically surpasses this share,” a “step forward towards a more viable future mobility.”