The British Tyre Manufacturers’ Association (BTMA) has joined the Tire Industry Project (TIP) as an affiliate member. The Australian Tyre Industry Council (ATIC) and the Automotive Tyre Manufacturers’ Association (ATMA) of India have also joined the organisation at the same level. While not contributing to the governance of TIP, affiliates engage with topics within the scope of the project’s mission. Formed in 2005, TIP is built on the pillars of research, action and engagement and communication, bringing a collaborative and scientific approach to sustainability in the tyre sector. Graham Wilson, chief executive of the BTMA, said the organisation is “delighted to enter a fuller and more structured relationship” with TIP, building upon the development of “informal ties” in recent years.