VDB highlights wide brand portfolio
With its sizeable exhibition presence at The Tire Cologne, Netherlands-based wholesaler Van den Ban not only had space to display products from its broad selection of private and exclusive brands, it was also well equipped to reforge face-to-face bonds with its many international contacts following the recent two-year pause. Speaking with Tyrepress.com on the trade fair’s final day, commercial director Cyril Versteeg stressed the importance of events such as this as a meeting point for existing and potential customers.