Denglish is a word Germans use to describe their unique relationship with the English language, with familiar words pressganged into a baffling context. Our Denglish radar pinged this morning when the organiser of The Tire Cologne shared news of the ‘Walk of Services’ concept it is introducing in 2026. No, we couldn’t make heads or tails either – but fortunately, Koelnmesse has provided an explanation.
Kenda used The Tire Cologne 2024 to unveil four new automotive tyres, developed specifically for the European market through the Kenda Europe Technical Centre in Germany. The company also used the show to confirm details in relation to its European growth plans – specifically, the full incorporation of STARCO into Kenda Europe as a new specialty business unit.
Neumáticos Andrés hosted a 100 square-metre space at this month’s The Tire Cologne event designed to project the company’s “powerful international expansion trajectory” and in order to meet ‘face to face’ with customers, business partners and collaborators from all over the world, almost 10 years after its first appearance at an international event with its own stand.
Triangle Tyre Europe introduced EffeX SUV and EffeX Winter tyres at The Tire Cologne, products that build on the growing portfolio of latest-generation tyres that are designed to defy expectations in the marketplace. Tyres & Accessories spoke with European general manager, Corrado Moglia, and UK sales director, Steve Eke, and learnt more about how demand is outstripping supply, indeed the international business of the European business plays a strategic role in the overall Triangle global operation, which arguably punches above its weight in the global context.
Hubtrac Tires Europe’s sales division has raised its sales forecast for the third quarter of 2024. According to the company, executives of which Tyres & Accessories met with during the recent Tire Cologne exhibition, the revision is primarily driven by “the strategic geographical advantage of its top-tier production plant in Serbia and the recent sharp increase in shipping prices from China and Southeast Asia to Europe”.
Last year, Pirelli released the Pirelli P Zero E, which not only features top-level performance in terms of rolling resistance, wet grip and pass-by noise (a collection of outcomes that make the tyre a triple-A product in terms of label performance) but is also a flagship product in terms of sustainability. With sustainability increasingly a mark of premium quality, Tyres & Accessories interviewed Pirelli Chief Technology Officer (CTO), Pierangelo Misani, during the recent The Tire Cologne event in Germany
Sustainability was writ large across Pirelli’s Tire Cologne exhibit, so it was no surprise to hear Pierangelo Misani describe sustainability as “the most important value we are looking for”, adding that “we don’t want to be driven by the rules on sustainability, but to be ahead of the rules, to anticipate…sustainability matters.”
VMI participated in the Circular Economy Area at The Tire Cologne 2024. Specifically, VMI used the opportunity to showcase its VMI Retraxx 6011 and demonstrate the new automated wingformers upgrade.
Top Recambios, a Valencian company specialized in the distribution of multi-brand tyres, has described its first participation in The Tire Cologne as “a very positive experience”. As well as the fact that the show is seen as the largest in Europe and reported attendance of 14,400 professional visitors, the fact that 65 per cent came from 109 countries outside Germany appears to have been important for Top Recambios, which also shared details of a new warehouse.
Marangoni has engaged in a retread cooperation with Prinx Chengshan’s Austone brand of truck and bus tyres. Following the reorganisation of certain aspects of Prinx Chengshan’s commercial vehicle tyre business in the Germany, Austria, Switzerland (DACH) region, which specifically includes refreshing distribution of the company’s Austone and Fortune-branded products, Marangoni experts tested a number of the tyremaker’s casings in Italy.
Magna Tyres has added what it describes as “five groundbreaking additions” to its product lineup, reinforcing its commitment to excellence and innovation in the industry.
Sustainability was the order of the day on the still-performance-driven Pirelli stand at The Tire Cologne. Within that remit, Pirelli unveiled its new P Zero Winter 2, which embodies how the company has worked to close the performance gap between those two apparently opposing poles. Meanwhile, Pirelli also announced that the company has worked with the BMW Group to unveil a new 20-inch P Zero Winter 2 tyres for the BMW 7 Series which focuses on range capabilities, thanks to its “A class” European labelling for rolling resistance.
Italian-based wheelmaker MAK reports that it is showcasing a wide range of innovations relating to both its products and services.
Long before the topic became a priority in the corporate world, the frequent disposal of tyres in good condition caught the attention of Vipal’s founder, Vicencio Paludo who was at the time owner of a fuel station in Nova Prata, in southern Brazil. This prompted him to acquire machines to retread used tyres. Vipal’s business was consolidated to avoid waste and the generation of residues.
Davanti Tyres reports that it will be appearing at The Tire Cologne in June with its “biggest stand yet”. Referring to the exhibiting as “the world’s leading trade fair for the tyre industry”, Davanti representatives report plans to use the event as an opportunity to host partners and explore new distribution leads. At the same time, Davanti Tyres will be showcasing “a wide range of products including all-season, winter, high performance and commercial tyres”.
CST Tyres is set to launch its new Saleks E·X1 electric vehicle tyre at 13:30 on 4 June at The Tire Cologne. According to CST, the Saleks E·X1 represents “a breakthrough in tyre technology, addressing the challenges posed by the heavier weight of electric vehicles, primarily due to their battery packs”.
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