After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.