Off-highway tyre specialist BKT is reaching out to a younger demographic by opening its own TikTok channel. It launched tiktok.com/@bkt.tires in March and with it aims to gain the attention of Gen Z and Gen Alpha – the age groups representing “the future of agriculture and of our planet.”
Goodyear’s HiQ Tyres & Autocare franchise network has beefed up its social media presence by debuting on the increasingly popular TikTok platform. It is utilising the app to publish “relevant and relatable content” and shares that the HiQ account has reached a high number of views, followers and likes within a short period of time – “which we hope has increased general awareness of our brand.”
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