Thai based commercial and two-wheel vehicle tyre specialist Deestone, through the founding of the new company Deestone Radial Tire Co. and the establishment of a new factory, has set foot into market territory held by the “Big Three”. The Thai radial tyre market, like almost every other around the world, is dominated by Bridgestone, Michelin and Goodyear. Yet the decision makers at Deestone Ltd. are losing no sleep over the position their own passenger car and light commercial vehicle radials hold in the domestic market – only two years after the opening of the company’s first radial tyre factory, its Thai market share has grown to five per cent. As Deestone’s business development manager Noppadol Nimdee explained during Tyrexpo Asia, this market share is expected to further increase.