The organisers of The Tire Cologne are feeling pleased with themselves. Not only is 70 per cent of the next show’s exhibitor floorspace already booked and rented a good nine months before it begins, the exhibitor list includes all five of the world’s leading tyre makers.
Despite being just seven months since the premiere of The Tire Cologne, Koelnmesse and the BRV are already working on the next edition, which will take place in June 2020.
We first saw the Ronal R64 alloy at The Tire Cologne show in May, and Ronal reports that the light commercial vehicle rim has now arrived in the market. Designed for payloads of up to 1,400 kg, the Ronal R64 is a five-spoke design suitable for fitment on vehicles such as the VW T6, Ford Transit, Citroën Spacetourer, Peugeot Traveler, Toyota Proace and SsangYong Rexton.
Davanti has established exclusive distribution deals in five new territories following its participation at The Tire Cologne. The brand stated that the impact of the show has “exceeded expectations”. Davanti held a series of meetings during the event, which resulted in confirmed deals to distribute tyres in the Czech Republic, Serbia, Macedonia, Belarus and Moldova.
Vredestein launched the Wintrac Pro at The Tire Cologne, with arguably the best-attended press conference in the exhibition halls and no small amount of fanfare.
Maxxis hosted a large, professional stand with plenty of information about different products at Tire Cologne. However, the headline news was the launch of the Victra Sport 5 at a well-attended press conference during the course of show week.
During the course of May’s Tire Cologne Zafco promoted the new Zeetex SU4000 4S – an all season car tyre launched following the success of its predecessor ZT4000 4S. In addition, the stand displayed “the most celebrated summer tyres of Zeetex” including the ZT1000, HP2000 vfm, SU1000 vfm, HT1000 vfm and CT2000 vfm. There is also an array winter tyres such as the WP1000, WV1000, WH1000, WH1000 SUV and WQ1000.
Cooper Tire Europe has reported on what it says was a successful The Tire Cologne trade fair, an event that saw the Cooper and Avon brands drawing large numbers of visitors to the stand. The Cologne show proved, the tyre maker adds, “an excellent venue” for the global launch of its new Discoverer AT3 line.
Distributed in the UK by Traxx Tyres, Vitora is a relatively new tyre brand. At The Tire Cologne we caught up with Luke Bedford, who is in charge of international sales for Vitora, and he filled us in on what’s been happening since the brand was established two years ago.
Less than two years after Prinx Chengshan Europe came into being, the company has already sold quantities of tyres numbering in the millions across Europe. Not only that, but the Chinese-based firm has also invested in a manufacturing base in Malaysia during the same period of time. Tyres & Accessories met up with European managing director Ivan Majsky and the rest of the European sales and marketing team at Tire Cologne in order to find out more.
Although present with its Goodride, Golden Crown and Westlake brands at The Tire Cologne, Richard Li stressed that the main focus for the Zhongce Rubber Group (ZC Rubber) during the show was upon the last of the trio. Westlake is, explained the assistant general manager and marketing director, the tyre maker’s “flagship brand in Europe.”
Representatives from CEAT Ltd travelled to Europe in May showcase the company’s commercial and agricultural ranges at The Tire Cologne. These including the latest radial and cross-ply products, as well as a new release.
A giant amongst tyre distributors on the other side of the Channel, Inter-Sprint’s business in the UK is currently low-key. Yet the company sees good growth potential here and is well-positioned to capitalise on this. We recently spoke with Inter-Sprint’s Jon Oram to find out more.
Switzerland’s Ronal Group, a leading manufacturer of light metal wheels, showcased the latest Ronal, Speedline Corse and Speedline Truck brand products in a 150 square metre exhibition space at the premiere of Tire Cologne from 29 May to 1 June 2018.
Previously a regular visitor to the Essen Show, contract tyre distributor Enjoy Tyre supported the new The Tire Cologne in order to expand the firm’s corporate influence in Europe especially with respect to the company’s private brands – Rotalla and Routeway.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
