GfK to Analyse Key Asian Tyre Markets
GfK Asia is planning to expand its market research coverage to include tyre reports in China, Korea and Malaysia, followed by Indonesia, Vietnam and Thailand at a later stage. The Korean market information is scheduled to be processed first with Malaysia following after that. In the first instance the reports will specifically focus on the tyre market with a view to exploring engine oil and other spare parts markets in the future.
GfK Korea, a subsidiary of GfK Asia, is to record data from 4400 shops across five regions (Seoul, Inchon, Kyunggi, Kyungbuk, Kyungnam). Meanwhile GfK Malaysia’s survey analyses the sales of the 17,800 spare parts shops, garages and tyre specialists that serve the pool of more than 12 million motorcycles, passenger and commercial vehicles. GfK Malaysia will launch its first passenger car tyre retail tracking report in June 2009 and the company hopes to expand both studies as the reports gain momentum.