Michelin targets fast-growing markets with Energy XM2
The world is becoming increasingly mobile and vehicle parcs in emerging markets are swelling through first-time car purchases. In many countries motorists travel on a road infrastructure not designed with such volumes of traffic or modern vehicle technology in mind, and for this reason products designed for Western Europe may not present the best solution there; affordable technical solutions that accommodate differing conditions are required. This certainly applies to tyres. Concurrent to the Michelin Challenge Bibendum 2011, an event described as the global summit for sustainable mobility, Michelin released a new product aimed primarily at emerging markets, the Energy XM2.