BA Bush & Son Ltd has recruited Terry Moody as its new UK sales executive. The company said it is expanding and enhancing its existing sales team and coverage of the UK. Moody has a wealth of experience in both sales and the tyre industry and has previously worked in the OTR tyre sector. BA Bush says Moody will work with new and potential customers to communicate the company’s extensive brand catalogue, including exclusive off-road brand Ascenso Tyres. He will be accountable for growth with new customers as well as maintaining existing customer relationships, meeting customer needs and requirements.