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Hankook joins Australian ELT stewardship scheme

Hankook Tire & Technology Group is the latest tyre manufacturer to partner with Tyre Stewardship Australia (TSA), an organisation set up to promote the development of viable markets for end-of-life tyres, and as such is now contributing to the National Tyre Product Stewardship Scheme. The Korean tyre maker’s engagement lifts the number of participating tyre importers to nine; in addition to Hankook, Bridgestone, Continental, Goodyear & Dunlop, Kumho, Michelin, Pirelli, Toyo, Yokohama are involved with the scheme.

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Related news:

  1. Tyre reuse & processing rate rising in Australia
  2. Hankook extends rugby league sponsorship in Australia
  3. Australian footballers training on UK ELT tyres recycled by Murfitts
  4. Australia set to ban waste tyre exports
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Hankook extends rugby league sponsorship in Australia

Thanks to an extension of the current partnership, Hankook will return in 2020 as official tyre of Australia’s National Rugby League (NRL). As part of the newly-extended contract, the tyre maker will launch what it says will be “one of the biggest consumer promotions ever seen” in the country’s tyre industry; this will run from April to August 2020.

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Related news:

  1. Nexen targets Oceania with sports marketing in Australia and New Zealand
  2. Hankook Tire extends Canada ice hockey sponsorship
  3. Hankook to host The Princess Royal at StadiumMK
  4. Hankook partners with ‘world’s largest’ motorsport championship
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