Along with the unveiling of its ‘Vision 2020’ strategic plan that outlined aims leading up to its 100th anniversary, in May 2011 Toyo Tire & Rubber announced its ‘Mid-term 11’ plan that identified goals for the years to 2015. The tyre maker now reports that due to a favourable business climate, including a weakening of the Japanese yen and lower raw material prices, it has met the Mid-term 11 targets – such as boosting supply capacity – ahead of schedule. Toyo has now set itself a new three-year mid-term business plan, titled ‘Mid-term ’14 GO BEYOND’. This latest plan sets this year as a starting point and covers specific targets up to the end of 2016, while looking forward five years to 2018.