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Senior management changes at Yokohama Rubber

The board of Yokohama Rubber Co. Ltd. has announced several changes to the company’s senior management, including the promotion of Gota Matsuo to chief financial officer. These changes are expected to take effect on 28 March. The tyre and rubber products manufacturer also shares that former chief executive officer Tadanobu Nagumo will retire as chairman and member of the board at this time; he will continue to work with Yokohama Rubber in the capacity of senior advisor. Nagumo’s successor as chairman has yet to be announced.

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500,000th tree planted in Yokohama Forever Forest project

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The Yokohama Rubber Co, Ltd, planted the 500,000th tree in its Forever Forest project on September 14. Begun in 2007, the latest landmark matches the tyre manufacturer’s goal. Chairman Tadanobu Nagumo and president Masataka Yamaishi joined others to celebrate planting of the commemorative tree at the Hiratsuka Factory. To build upon the project’s success to date, Yokohama Rubber said it would continue various related activities, including planting trees at new plants, providing saplings to various regions, promoting wild bird watching events, and monitoring CO2 absorption amounts. It added that it would also contribute to biodiversity conservation efforts within our business premises and in the surrounding communities.

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Nagumo to step down as Yokohama Rubber CEO

In a statement released today, Yokohama Rubber Co., Ltd reports that Tadanobu Nagumo, currently CEO and chairman of the company’s board, will relinquish the role of CEO in the first half of this year. This change was decided at the company’s board meeting today and will be formally approved following Yokohama Rubber’s general meeting of shareholders on 30 March 2016. No successor for the position of CEO has been named. Nagumo will continue to serve as chairman and board representative member.

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  3. 500,000th tree planted in Yokohama Forever Forest project
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Yokohama’s Chelsea shirt deal worth up to £200 million

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Yesterday evening, Chelsea Football Club signed what is said to be the second most valuable shirt sponsorship deal ever in English football when it entered into an agreement with Yokohama Rubber. According to The Telegraph, the deal is worth almost £40 million a year, a figure that puts it second only behind Manchester United’s sponsorship agreement with Chevrolet. The tyre maker has signed up with Chelsea FC for a five-year period that gets under way in July 2015, and in addition to the Yokohama logo’s presence on the shirts worn by Chelsea FC teams at all levels, Yokohama Rubber will gain representation through stadium branding and various advertising and promotional materials.

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