‘X’ factor – Lanxess rebrands its butyl range
Chemical producer Lanxess has rolled out a complete rebranding of its butyl rubber products. The brand family now goes under the X Butyl name and all existing product grades have been renamed; Regular Butyl 301, for example, is now called Lanxess X_Butyl RB 301. Bromobutyl 2030 has become Lanxess X_Butyl BB 2030, and Chlorobutyl 1240 has been renamed to Lanxess X_Butyl CB 1240. Lanxess has also launched a new dedicated website, www.butyl.com.