The electric vehicle tyre market is evolving quickly, with manufacturers adding EV-appropriate technologies to existing ranges and in some cases launching new lines of specialist products. These products have several goals, most notably offering range-maximising fuel economy, increased resistance to wear, reducing noise, and the ability to carry heavier loads, all while demonstrating greater sustainability and continuing to offer a high level of safety performance. Naturally these characteristics require technological advancements in order to reconcile contradictory demands; for example, making lower-weight tyres that consume fewer materials while also increasing ruggedness to reduce wear and tyre emissions. With tyres specified for electric vehicles now appearing on the European aftermarket in greater numbers, the need for independent scrutiny is becoming greater, and German magazine Auto Motor und Sport has responded by comparing three of the newest EV-specified products with current flagships, fitted to comparable Kia EV and internal combustion engine (ICE) models.