Winter Worries for US Drivers
According to a recent survey sponsored by the Goodyear Tire & Rubber Company, almost two-thirds of drivers in the USA admit to fear of an accident while driving in bad weather conditions.
As a way of communicating the effectiveness of their Assurance and Fortera tyres with TripleTred Technology, consumer marketers at Goodyear were interested in finding out how people approach changing weather conditions, and the driving challenges that arise.
In the survey, more than half (53 per cent) of respondents said inclement weather has negatively affected their overall trip experience.