NTDA survey: Labels trumped by price concerns
Almost a year after point of sale tyre labelling became mandatory in Europe, the NTDA has revealed that it plans to release the details of a survey into attitudes towards labelling at the association’s annual dinner in October.
Almost 12 months since the labelling of tyres at the point of sale became mandatory across the EU and the UK, the NTDA wondered what effect, if any, it has had on the way tyres are sold – have customers become better informed and more knowledgeable? Are they aware of the introduction of the label? Do they appreciate the information on it? And how important is this relative to price?