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Brand Finance: Michelin most valuable and strongest tyre brand

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Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. Zhongce Rubber enters global top ten tyre manufacturers
  3. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
  4. 19 finalists chosen for 2015 AutoBild winter tyre test
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SRI evolving Advanced 4D Nano Design technology

Sumitomo Rubber Industries (SRI) has presented the “next evolution” of its proprietary Advanced 4D Nano Design materials development technology. The manufacturer of the Falken and (outside Europe) Dunlop tyre brands also reports it is utilising supercomputer technology to accelerate its work on materials simulation.

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Related news:

  1. SRI testing remote tyre monitoring
  2. “Sam” Gibara Joins SRI Board
  3. SRI net income up 26.4% in 2013
  4. Tyre energy to power vehicle electronics
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SRI evaluating hydrogen as production power source, joins association

Sumitomo Rubber Industries (SRI) is working to achieve carbon neutrality in its tyre manufacturing processes by 2050, and as part of these efforts recently began examining the possibility of utilising hydrogen energy within its major tyre factories in Japan. In order to “participate more actively in efforts to overcome the challenges involved in bringing about the hydrogen economy while also exchanging useful information with other companies and organisations,” SRI has joined the Japan Hydrogen Association.

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  1. SRI team commended for ‘4D Nano’ research
  2. Tyre energy to power vehicle electronics
  3. SRI: New technique for examining materials within tyre rubber
  4. Coronavirus: SRI donates to China Charity Federation
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Tyre wear detection added to SRI’s Sensing Core

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Sumitomo Rubber Industries (SRI) has announced the next evolution of Sensing Core, and says this latest update to its tyre sensing technology is “revolutionary”. In addition to tyre pressure, tyre load and load conditions, Sensing Core can now detect tyre wear.

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Related news:

  1. Smart Tyre Concept: SRI’s vision of greener, more intelligent future tyres
  2. New year, new business structure – SRI making changes in North America
  3. Tyre energy to power vehicle electronics
  4. SRI: New technique for examining materials within tyre rubber
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NICE – Sumitomo Rubber opens indoor winter tyre test centre

Sumitomo Rubber Industries has inaugurated a winter tyre test facility at its Nayoro Tire Proving Ground on the northern island of Hokkaido, one of its main development sites for winter tyres. The 3,000 square metre Nayoro Indoor ICE Field – NICE for short – is one of the largest indoor on-ice tyre testing facilities in Japan.

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Related news:

  1. Tyre energy to power vehicle electronics
  2. Sumitomo Rubber testing Falken tyres at new facility in Sweden
  3. Sumitomo, Falken to present Advanced 4D Nano Design at Tokyo Motor Show
  4. SRI tests TPMS solution for Level 4 automated vehicles
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Sumitomo Rubber South Africa names new CEO

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Sumitomo Rubber South Africa (Pty) Ltd

Sumitomo Rubber South Africa (Pty) Ltd (SRSA), manufacturer of the Dunlop, Sumitomo and Falken tyre brands for the African continent, has announced the appointment of Lubin Ozoux as its new CEO and Executive Director of SRSA effective 1 January 2021. Ozoux will take over the role from outgoing CEO, Riaz Haffejee who has led the company for the past eight years. Haffejee will remain with the company until the 31 January 2021 to “ensure a smooth transition”.

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  1. Conti ‘doing the Baartman’ in Sumter
  2. Continental South Africa appoints new head of sales
  3. Oudshoorn to leave Apollo Vredestein
  4. Maxxis Appoints New UK Marketing & Sales Coordinator
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Falken tyre prices going up in North America

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Sumitomo Rubber North America is set to increase prices the price of Falken and Ohtsu branded passenger, light truck and medium truck tyres in the US and Canada on as well as implementing inline adjustments on a per size basis.

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Related news:

  1. New year, new business structure – SRI making changes in North America
  2. Michelin increasing prices in North America
  3. Pirelli USA raises tyre prices 5%
  4. Michelin, Sumitomo Corporation to pool tyre wholesale resources in USA & Mexico
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SRI tests TPMS solution for Level 4 automated vehicles

Sumitomo Rubber Industries has been working together with Japan’s Gunma University since last year to develop a system that remotely monitors tyre pressure in driverless vehicles. The tyre maker reports that, having created a system that works with Level 4 autonomous vehicles, it conducted a successful proof-of-concept test of this new system on public roads on 12 November.

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  1. SRI testing remote tyre monitoring
  2. Tyre energy to power vehicle electronics
  3. SRI: USA Technical Center fully operational in January, European facility in September
  4. Sumitomo introduces ‘Sensing Core’ tyre technology
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Biden bounce helps Japanese tyremaker share prices

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Shares in Japanese firms hit a 30-year high after Joe Biden was named as the president-elect of the US in a phenomenon being called the “Biden bounce”. Tokyo’s Nikkei index rose 2.6 per cent when the market opened on 9 November. It closed up 2.1 per cent at a level not seen since 1991.

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Related news:

  1. Zhongce Rubber enters global top ten tyre manufacturers
  2. Giti enters the top 10 of leading tyre manufacturers
  3. Toyo sells half its Bridgestone shares
  4. Pirelli, Hankook continue close rivalry in list of Leading Tyre Manufacturers
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Sumitomo Rubber Industries sales and profits down, but supported by tyre business

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Source: Sumitomo Rubber Industries

Sumitomo Rubber Industries, which is active in Europe with its Falken brand, has published third-quarter results which show that group-wide sales fell by 16.1 per cent in the first nine months of the current year, while at the same time earnings evaporated to only a third of the previous year’s figure.

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Related news:

  1. SRI breaks ground in Slovenia
  2. Sumitomo Rubber using AI to increase whole-life tyre performance
  3. Sumitomo Rubber Industries temporarily shuts South Africa tyre plant
  4. Pirelli reports 20% 1Q sales decline
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Chinese tyre maker settles Dunlop Geomax infringement lawsuit

Sumitomo Rubber Industries (SRI) shares that a settlement has been reached in its patent infringement lawsuit against Timsum Rubber Tire (Weihai). SRI, which manufactures Dunlop tyres in certain regions outside Europe, filed a lawsuit with the Beijing Intellectual Property Court in response to unauthorised use of the Dunlop Geomax MX52 motocross tyre tread pattern.

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Related news:

  1. Chinese consumers saying ‘Ni Hao’ to Falken tyre brand at Auto Shanghai
  2. Bridgestone: Another patent infringement win in China
  3. Sumitomo Rubber Industries becomes ball supplier to Australian Open
  4. Coronavirus: SRI donates to China Charity Federation
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SRI testing remote tyre monitoring

Sumitomo Rubber Industries (SRI), manufacturer of the Falken tyre brand, recently began proof-of-concept testing for a new kind of tyre pressure management solutions service that remotely monitors tyre pressure and temperature. Through this testing project, SRI will evaluate the service’s efficacy in supporting safer driving, specifically its effectiveness in reducing maintenance time and workload and preventing operator error. SRI says the project contributes towards its “ultimate aim” of establishing a business model that “helps to enhance the safety and economy of driving.”

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Related news:

  1. SRI tests TPMS solution for Level 4 automated vehicles
  2. Tyre energy to power vehicle electronics
  3. Sumitomo marks 10 years of Thailand production
  4. Coronavirus: SRI donates to China Charity Federation
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Falken launches ‘Pass the Wheel’ social media campaign

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Falken

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

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Related news:

  1. Falken, Liverpool FC discuss tyre-football partnership and synergies
  2. Falken 2017/2018 UHP test successes a result of manufacturing improvements
  3. Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video
  4. 24 challenges in 24 hours for Falken
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Shifts in leading tyre manufacturer rankings, 2015-2019

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Tyrepress

Over the last five years of data collection for the Tyres & Accessories’ ranking of the leading tyre manufacturers, a few trends can be observed – see accompanying graphs for more details. Firstly, it is easy to see that there are a few separate groupings of rival companies within the top ten. In our first chart, we can see that Continental has continued to progress in narrowing the tyre sales gap with Goodyear, partially because Goodyear has yet to regain the level of sales achieved in 2015, despite improved results on its half-decade low in 2017. Tyrepress noted in 2018 that based on tyre volumes, Conti looked likely to overtake Goodyear in light vehicle (passenger car and light truck) tyre volumes, showing how it has gained ground on the previous ‘Big Three’. Regardless of their order, it has been appropriate to talk of a global Big Four tyre manufacturers for a few years.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Pirelli, Hankook continue close rivalry in list of Leading Tyre Manufacturers
  2. Zhongce Rubber enters global top ten tyre manufacturers
  3. 19 finalists chosen for 2015 AutoBild winter tyre test
  4. Decennial shift in global PCLT tyre volume market share
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Pirelli, Hankook continue close rivalry in list of Leading Tyre Manufacturers

Tyrepress has published its 2020 ranking of the world’s top tyre manufacturers. Our ranking lists the top 20 tyre makers ordered by turnover from tyres in the previous calendar year. For example, Continental turned over nearly 45 billion euros in 2019, but 26.4 per cent of this was from its tyre divisions, making it the fourth largest tyre manufacturer in the world with 11.7 billion euros. The ranking presents a baseline for discussing the relative positions of the largest global players in tyre production. In 2019, we noted that Bridgestone had opened up a gap at the top of our ranking, around 2.65 billion euros ahead of second-placed Michelin in tyre turnover. This year, the French giant has reduced this gap to just over half a billion euros, reflecting its most recent acquisitions.

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Related news:

  1. Shifts in leading tyre manufacturer rankings, 2015-2019
  2. Zhongce Rubber enters global top ten tyre manufacturers
  3. Top tyre manufacturers deny involvement in tyre test manipulation
  4. Decennial shift in global PCLT tyre volume market share
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