Golf: SRI bolstering Dunlop brand equity
In addition to producing Dunlop tyres in certain international markets, Sumitomo Rubber Industries (SRI) has held the global trademark for the Dunlop brand’s use on sporting goods and licenced products since 2017. In a move intended to enhance brand equity amongst golfers and fans of the sport, SRI is adding the Dunlop name to the caps worn by its contracted players. Starting with the Japan Golf Tour in March 2022, Dunlop will appear in place of the Srixon logo currently found on the back of these caps.