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Sumitomo Rubber Industries setting up new regional headquarters

On March 30, Sumitomo Rubber Industries will decentralise the day-to-day supervision and management of its overseas offices and subsidiaries, handing responsibility for this over to three newly-formed regional headquarters. The tyre maker and industrial/sporting products manufacturer believes that the establishment of headquarters for Europe and Africa, the Americas and the Asia Pacific regions will help the company gain a greater understanding of the business situation in each area, and by doing so accelerate its decision making process.

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Falken to support Chiba leg of Red Bull Air Race for second year

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Sumitomo Rubber Industries, Ltd. (SRI) is to support the Red Bull Air Race Chiba 2016 as an official partner through the Falken Tyre brand for the second year in a row

The Red Bull Air Race Chiba takes place on 4-5 June 2016 at the Makuhari Seaside Park, Mihama Ward, Chiba, known as the birthplace of civil aviation in Japan. It is the third of eight races on this year’s Red Bull Air Race World Championship calendar.

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New year, new business structure – SRI making changes in North America

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Falken Tire Corporation has announced a realignment of its business units that accommodates changes brought about by the dissolution of the global alliance between parent company Sumitomo Rubber Industries and Goodyear Tire & Rubber. The realignment will take place in stages and begins on 1 January with the subsidiary’s renaming as Sumitomo Rubber North America, Inc.; Richard Smallwood, who is currently CEO and president of Falken Tire Corporation, will hold these positions in the retitled business.

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SRI supplying Dunlop tyres to new Prius

Sumitomo Rubber Industries, Ltd. shares that its Dunlop Enasave EC300+ will be fitted as original equipment on the new Toyota Prius, which goes on sale this month. The tyre maker has not specified which markets this deal applies to, however it indicates that the Enasave EC300+ will be supplied to Toyota in size 195/65R15 91S.

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  4. SRI gains Lexus, Nissan OE approvals
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Sumitomo Rubber holds opening ceremony for Turkey factory

Sumitomo Rubber Industries (SRI) has held an official opening ceremony for the group’s new tyre factory in Cankiri, Turkey, named Sumitomo Rubber AKO Lastik Sanayi ve Ticaret AS (SAT). The Falken brand manufacturer will use the new facility to supply both the local Turkish market, which is benefitting from the country’s steady economic growth, and the geographically adjacent EMEA regions.

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Falken sponsoring Major League Baseball

USA-based Sumitomo Rubber Industries subsidiary Falken Tire Corporation has entered into a multi-year marketing agreement with Major League Baseball (MLB). This partnership is Falken Tire Corporation’s first deal with a professional sports league; for the past 30 years it has focused on motorsports marketing.

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Dandelion rubber to feed ‘aggressive’ expansion of Sumitomo’s global production footprint

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A number of tyre makers have recently shown interest in Taraxicum kok-saghya (TKS), or Russian dandelion, as an alternative source of natural rubber – one manufacturer is even looking to launch tyres containing this raw material within the next five to ten years. Now Sumitomo Rubber Industries has added its name to the list of tyre firms examining the potential of TKS as a replacement for rubber from the Hevea tree; the Japanese manufacturer has commenced joint research with emerging US-based biotech company Kultevat and is working to find practical applications for natural rubber derived from the yellow-flowered plant.

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Goodyear to pay Sumitomo US$271 million to end global joint venture

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Goodyear's Akron, Ohio headquarters

The Goodyear Tire & Rubber Company is to pay Sumitomo Rubber Industries, Ltd. (SRI) US$271 million to end its global joint venture with the Japanese firm. Goodyear expects to increase annual income as a result of the deal, while SRI will take on expanded use of the Dunlop name around the world. This largely means Russia, Africa and Asia, but not Europe.

The reasoning behind the dissolution? According to SRI, the North American and European joint ventures did not perform as initially expected. Furthermore there was decreasing technology exchange between the two companies – all of which led both parties to “dissolve the alliance in a constructive manner”. This led to the arbitration filing and subsequent dissolution talks in January and February 2014 respectively.

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