Boughey Distribution, part of NWF Group, is rolling out Michelin’s EffiTrailer telematics system across all 236 trailers in its fleet. The move follows a trial organised by local Michelin advocate dealer Quinton Tyres. which demonstrated the potential further safety and efficiency improvements of the technology. The Nantwich-based logistics firm ran EffiTrailer on 12 standard length trailers and 10 Longer Semi-Trailers (LSTs) for more than a year, collecting a wealth of data and experience, before making the investment.