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‘Pivotal shift’ in road safety policy sees tyres recognised in RoSPA prevention strategy report

TyreSafe

TyreSafe has helped bring formal recognition to tyre safety within the Royal Society for the Prevention of Accidents’ (PoSPA) national report for the first time in its century-long history. The tyre safety organisation hailed the inclusion as a “pivotal shift in road safety policy.” While tyres are already subject to legal requirements, public awareness remains limited. The Strategy’s recommendations to strengthen enforcement and educate road users on the dangers of illegal and poorly maintained tyres are essential to making UK roads safer.

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Related news:

  1. Government, tyre industry unite to reduce tyre-related casualties
  2. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  3. More than half of UK tyres are illegal or borderline at point of replacement – TyreSafe study
  4. TyreSafe names 2024 award winners at annual briefing
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Second Prince Michael award for TyreSafe

TyreSafe has once again gained the Prince Michael International Road Safety Award, an accolade that highlights the UK tyre safety charity’s vision of reducing to zero the harm that poorly maintained or illegal tyres cause road users. The award comes at a significant time in TyreSafe’s two decades of campaigning, as the organisation claims to be “undergoing its most progressive strategic shift and growth period.”

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Related news:

  1. Bridgestone promoting Tyre Safety month message in new portal
  2. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  3. TyreSafe partners with National Motorcyclists Council to promote safe, sustainable biking
  4. Institute of Master Tutors becomes TyreSafe partner
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TyreSafe launches ‘Caught in the ACT’ Tyre Safety Month campaign

TyreSafe has launched its flagship campaign for October’s Tyre Safety Month. Focusing on raising awareness of the role of tyres in ensuring road safety, Tyre Safety Month is a fixture of the road safety calendar, and an opportunity to stress the importance of regular tyre maintenance. This year’s campaign, announced at the TyreSafe Media Briefing earlier this year, TyreSafe is challenging drivers and riders to get ‘Caught in the ACT’, adopting a superhero theme with comic strip inspired visuals to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.

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Related news:

  1. Government, tyre industry unite to reduce tyre-related casualties
  2. Building the road safety coalition – TyreSafe Annual Briefing 2024
  3. TyreSafe reinforces message at Tyre Safety Month conclusion
  4. TyreSafe asks: Are you having a Good or Bad Air Day?
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Institute of Master Tutors becomes TyreSafe partner

UK tyre safety charity TyreSafe has commenced a new partnership with the Institute of Master Tutors of Driving (IMTD). TyreSafe views this collaboration as a further enhancement of its mission to raise awareness of tyre safety, amplifying its impact within the road safety community.

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Related news:

  1. Tyresafe’s growing membership and growing influence
  2. Bridgestone promoting Tyre Safety month message in new portal
  3. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  4. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
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TyreSafe launches ‘Have a Happy Harvest’ campaign for Farm Safety Week

As part of Farm Safety Week, an initiative organised by the Farm Safety Foundation (Yellow Wellies), TyreSafe has introduced a campaign to highlight the significance of thorough tyre maintenance for farmers. The UK tyre safety charity is running the ‘Have a Happy Harvest’ campaign to raise awareness about the importance of inspecting the condition of tyres on all farming vehicles, with the goal of ensuring a smooth and safe harvest season while promoting appropriate agricultural tyre maintenance year-round.

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Related news:

  1. Protyre becomes latest Goodyear agri range distributor
  2. TyreSafe names 2024 award winners at annual briefing
  3. Government, tyre industry unite to reduce tyre-related casualties
  4. Micheldever celebrates hat-trick of TyreSafe Awards
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Building the road safety coalition – TyreSafe Annual Briefing 2024

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TyreSafe

TyreSafe named its 2024 award winners at its annual briefing on 13 June, highlighting its expanded road safety stakeholder connections. In its first in-person briefing since appointing Stuart Lovatt as chair, TyreSafe presented its updated plan to change UK attitudes towards tyre safety. The event detailed October’s Tyre Safety Month, featuring superhero-themed characters promoting the ACT (Air Pressure, Condition, Tread) checklist, and showcased a dynamic calendar aligning with partners such as the National Police Chiefs Council.

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Related news:

  1. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  2. Government, tyre industry unite to reduce tyre-related casualties
  3. TyreSafe asks: Are you having a Good or Bad Air Day?
  4. 1 in 3 parents ‘putting kids at risk on dangerous tyres’ – Protyre survey
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Regular tyre checks ‘vital’ for autonomous vehicle safety – TyreSafe

Marking the UK’s introduction of the Automated Vehicles Act on 20 May 2024, which means autonomous vehicles could appear on British roads in 2026, road safety organisation TyreSafe has underlined the safety-critical role tyres and regular tyre maintenance will play in maintaining their safety. Studies show that autonomous vehicles could potentially benefit road safety and the economy, but their systems and components must be in good working order to allow them to operate properly. Tyres are the only component on a vehicle which has a direct influence on the performance of a vehicle’s braking, steering and acceleration inputs. If tyres are unroadworthy, the vehicle will not accelerate, brake or steer to its optimum level.

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Related news:

  1. Tyresafe’s growing membership and growing influence
  2. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  3. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  4. Bridgestone tyre safety survey: 81% of drivers never check their tyres
/by

TyreSafe names 2024 award winners at annual briefing

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Andrew Bogie / Tyrepress

TyreSafe has named the recipients of its 2024 award winners during its annual briefing on 13 June at the National Motorcycle Museum, Birmingham. The briefing included contributions from several sectors within the tyre industry, as well as the broad coalition of road safety stakeholders that has been built by the tyre safety body, emphasising TyreSafe’s mission to ally with other automotive sector organisations to promote vital tyre safety messages. The awards were sponsored by several large tyre manufacturers and distributors, Bridgestone, Continental, Pirelli, Yokohama, Micheldever/Protyre, as well as other members of TyreSafe, such as National Highways, Ring Automotive, and TJA Associates.

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Related news:

  1. Tyre Industry Award winners 2016
  2. Tyresafe Awards 2020 winners announced
  3. Yokohama completes hat trick of TyreSafe Awards thanks to Chelsea FC connection
  4. Tyre Industry Awards 2018 announced, including Bridgestone double
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Check tyres when taking vehicles out of storage: TyreSafe

UK road safety charity TyreSafe has reminded owners of vehicles emerging from winter storage that there is a heightened risk of tyre degradation for vehicles that have been off the road for an extended period. Typically spring is when vehicles such as trailers, motorcycles, caravans, and motorhomes are taken out of storage, and these vehicles are therefore prone to having tyres that have developed cracks, bulges, or other signs of wear, making them unsafe for road use.

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Related news:

  1. Tyresafe’s growing membership and growing influence
  2. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  3. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  4. TyreSafe chair Stuart Lovatt featured on Driving for Better Business podcast
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Use charging breaks to check electric vehicle tyres – TyreSafe

TyreSafe

TyreSafe is encouraging electric vehicle drivers to use charging breaks to conduct vital tyre checks. Charging an EV presents a natural opportunity for using the tyre safety organisation’s A.C.T acronym, Air, Condition, Tread, to guide drivers through checks that can be done without specialist equipment. By taking just a few minutes to inspect their tyres, drivers can significantly reduce the risk of accidents and breakdowns. EVs, with their greater, instant torque and heavier loads, can mean tyres are susceptible to wear, making regular checks particularly vital. The latest initiative is part of a partnership between TyreSafe and PCL.

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Related news:

  1. PCL reminds drivers about correctly inflated tyres
  2. Bridgestone promoting Tyre Safety month message in new portal
  3. Tyresafe’s growing membership and growing influence
  4. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
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TyreSafe partners with National Motorcyclists Council to promote safe, sustainable biking

TyreSafe

TyreSafe and the National Motorcyclists Council (NMC) have entered a new partnership to promote safe and sustainable biking. The mutual support between the organisations focuses on the need for extra emphasis on vehicle maintenance and a reduction in the number of avoidable defects identified by the rate of motorcycle MOT failures, surprisingly comparable with that of cars; a third fail their first inspection according to DVSA data. Of all the defects leading to an initial MOT failure, the largest proportion of those classified as ‘dangerous’ are tyres at 29 per cent.

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Related news:

  1. TyreSafe: Legal tread depth still require, despite MoT exemption
  2. Extending first MOT deadline ‘will increase defective vehicles, tyres’ – TyreSafe
  3. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  4. Bridgestone tyre safety survey: 81% of drivers never check their tyres
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More than half of UK tyres are illegal or borderline at point of replacement – TyreSafe study

TyreSafe

A landmark new study by TyreSafe, Imperial College, London, and National Highways has revealed that more than half of tyres replaced in the UK have illegal or borderline tread depth. The tyre safety charity said the eye-opening data underscores the urgent need for increased awareness and action. TyreSafe published the report on tyre maintenance and safety practices among motorists, which is available to download now, ahead of the country’s Road Safety Week.

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Related news:

  1. Tyre-related deaths and injuries preventable: Highways England and Bridgestone
  2. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  3. Sigmavision’s 3D scanning TreadReader addresses tread depth safety implications
  4. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
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TyreSafe, Brake partner for Road Safety Week 2023 campaign: ‘Let’s Talk About Speed’

TyreSafe

TyreSafe has partnered with Brake ahead of Road Safety Week 2023 (week commencing 19 November). TyreSafe said the partnership aims to support Brake’s ‘Let’s talk about speed’ campaign, which challenges drivers and passengers to be open about issues related to speeding. TyreSafe describes the week as a significant platform to raise awareness about the critical importance of safe driving practices and the devastating consequences of speeding. Brake’s 2023 campaign highlights the risks associated with driving too fast and on defective tyres.

Read more

Related news:

  1. TyreSafe and RoadSafe Partner
  2. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  3. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  4. TyreSafe chair Stuart Lovatt featured on Driving for Better Business podcast
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TyreSafe chair Stuart Lovatt featured on Driving for Better Business podcast

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TyreSafe

TyreSafe chair, Stuart Lovatt, has appeared on two episodes of the Driving for Better Business podcast. Lovatt provided a range of tyre safety insights, covering first the impact of tyre safety on fleet managers, and secondly a look at company cars and grey fleet, with tyres for electric vehicles, part-worn tyres and October’s Tyre Safety Month all discussed. Lovatt gave tips on mitigating risk, saving money and staying safe when driving for work. Both episodes are embedded below, or you can access them on the Driving for Better Business website and via various podcast platforms.

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Related news:

  1. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  2. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  3. Tyre Safety Month registration underway
  4. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
/by

Bridgestone tyre safety survey: 81% of drivers never check their tyres

Bridgestone

A survey of 2,000 UK car owners conducted online by Research Without Barriers on behalf of Bridgestone generated some damning figures for tyre safety. Of the drivers surveyed, 81 per cent admitted to never checking their tyres, and only 14 per cent described them as the most important safety feature on their cars. Other headline statistics from Bridgestone’s research include 54 per cent not knowing that driving on illegal tyres is an extremely dangerous act, only 31 per cent of motorists admitting to being well informed on road safety matters and just 12 per cent checking their tyre treads once a fortnight, the recommended interval between checks. For more on this story, click through to the consumer tyre advice website from the Tyrepress team, WhatTyre.

Read more

Related news:

  1. Bridgestone promoting Tyre Safety month message in new portal
  2. Pinpoint free tyre checks with TyreSafe dealer locater
  3. Premier League fans at Chelsea v Leicester City to be shown TyreSafe message
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
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