An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition.
Firestone has announced its shortlist of six unsigned acts for its latest Battle of the Bands competition. Around 300 acts have been whittled down to six and voting is now open to the public on the tyre manufacturer’s website to decide the final three. When voting closes on 23 November, the chosen acts will go onto play in the overall grand final on 14 December in Birmingham.
Firestone has launched its 2017 Battle of the Bands competition, with Orange Amplification and Wolf Alice bassist Theo Ellis. The contest provides hundreds of acts the opportunity to showcase their music, as well as win more than £2,000 worth of Orange Amplification equipment, studio time worth around £1,500, and support towards the creation of an EP.
Firestone has continued its partnership with the Barclaycard Arena, making the Birmingham venue’s unsigned area into the Firestone Stage for a second successive year. The stage hosts unsigned artists in the pre-show entertainment arena at selected arena events, exhibiting a wide array of music talent from across the UK to up to 15,800 people.
When it comes to choosing the most suitable tyre for the winter months ahead, Firestone declares that its Multiseason represents the most compelling proposition for motorists. It is, in the words of Firestone brand manager Stuart Attfield, the ideal “halfway house” to combat the unpredictable conditions so often encountered in the UK.
Firestone has launched its sponsorship of a stage for up-and-coming musicians at selected Barclaycard Arena events. The Firestone Stage allows acts to play inside the Birmingham venue before headliners take to the stage, and was officially launched on 21 March at Ellie Goulding’s Birmingham show. The stage offers musical talent from across the UK to play in front of up to 15,800 people on the main concourse. The stage will also host Firestone’s annual Battle of the Bands competition, where musicians compete to win personalised Marshall amplifiers, music equipment and an opportunity to perform on the stage in future months.
The sales and marketing teams at Bridgestone and Firestone have been strengthened by the arrival of two dedicated brand managers. Peter Coleman and Stuart Attfield join the two respective teams and in doing so supplement a strengthened salesforce and pricing department. Both report to consumer marketing manager Wim Belckx and sales and marketing director Farrell Dolan.
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