In 2016, Goodyear Europe launched its Proactive Solutions in the UK and 11 other European markets, offering fleets a predictive maintenance model. Goodyear’s know-how in the realm of artificial intelligence is now being put to use in the on-demand car sharing and ride hailing services sector in the USA; Goodyear Tire & Rubber has announced its participation in a pilot programme with start-up firm Stratim.