Lamborghini has chosen Bridgestone Potenza Sport tyres for its new Revuelto. In this mixed-fitment homologation, three bespoke options are available for the front wheels, which are powered by a trio of electric motors, and three for the V12 engine-driven rear wheels.
Bridgestone’s mid-range Firestone brand has launched a new “affordable high performance summer tyre”, the Firehawk Sport. The manufacturer says the tyre builds on the US-origin brand’s “strong legacy,” emphasising improved steering response, wet grip and dry braking characteristics versus the predecessor Firehawk SZ90mu. Bridgestone is marketing the tyre as a product to help drivers “feel empowered and in control at all times;” it targets its Firestone brand primarily at younger UK and European drivers, who are brand-conscious but also demanding greater affordability. It wants to leverage the long-term brand value of Firestone, which has a century-long heritage in motorsport and innovation, to achieve this.
As we shared early last December, Lamborghini has chosen Bridgestone to be the exclusive tyre partner for the new Huracán Sterrato, providing standard and winter fitments for the world’s first all-terrain super sports car equipped with a V10 engine and all-wheel drive powertrain. Bridgestone has now furnished us with further details about the new Lamborghini’s footwear.
Bridgestone has launched the new Duravis Van tyre, a premium summer tyre for light commercial vehicles (LCV). The manufacturer says the tyre has been designed to minimise the total cost of ownership to van fleet operators. The tyre is also suitable for fitment on electric vehicles. TÜV SÜD testing shows the tyre offers “best in class” mileage and braking in wet and dry conditions, Bridgestone adds. The tyre was developed at the European R&D Centre and will be available in 26 sizes from January 2023.
Hopium, France’s first manufacturer of hydrogen-powered vehicles, is partnering with Bridgestone to develop tyres for its Hopium Machina saloon. Bridgestone will create the tyres using its proprietary Virtual Tyre Development technology, working to a remit of minimising rolling resistance in order to enhance the car’s 1,000-kilometre range.
Bridgestone is exclusive tyre supplier for the new Lamborghini Huracán STO and now offers two options. From launch the road-homologated super sports car has worn custom-developed Bridgestone Potenza Sport tyres in size 245/30 ZR20 at the front and 305/30 ZR20 on the rear axle. Those seeking “excellent dry grip for outstanding lap times and reliable cornering, braking and handling on and off the track” can now benefit from a second option, Bridgestone Potenza Race semi-slick tyres.
Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
Over 80 fitments, more than 30 vehicle models, 13 car manufacturers – this is Bridgestone’s tally of new original equipment fitments for 2020. The tyre maker has summarised its OE achievements in an 80-second-long video. Steven De Bock, vice-president Consumer Replacement and OE at Bridgestone EMIA, comments that it’s “fantastic that we’ve been able to work in partnership with the world’s leading car manufacturers to meet our collective environmental goals and shape a more sustainable future of mobility.”
The Lamborghini Huracán STO will roll on custom-developed Bridgestone Potenza tyres. The ultra-high performance tyre will help to maximise the traction, handling, control, and extreme overall performance of the new supersports car. The Huracán STO will be launched in 2021.
When Ineos Automotive brings its Grenadier to market in early 2022, the Land Roveresque 4×4 will wear bespoke Bridgestone Dueler A/T 001 tyres as standard equipment. Bridgestone will supply two sizes of Dueler AT 001 for the Grenadier: 265/70 R17 116S XL and 255/70 R18 116S XL.
Bridgestone is the exclusive tyre supplier for the MC20, Maserati’s new super sports car. The manufacturer has custom-engineered its Potenza tyres to meet Maserati’s demand for exceptional performance. Bridgestone is Maserati’s long-term development partner. The tyre manufacturer says it played a “significant role” in supporting the generational shift in performance over previous models of the MC20.
Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.
Click here to learn more about Bridgestone’s Enliten Technology
Bridgestone EMIA (Europe, Middle East, India and Africa) is shuffling its sales leadership structure. Taking effect on 1 September, the changes of vice presidential roles coincide with the departure of Mirella Cielo, who will become president consumer replacement tire sales, US and Canada, Bridgestone Americas. The EMIA division stated that Cielo “has been instrumental within Bridgestone EMIA’s consumer replacement organisation throughout her three years in the business.”
Bridgestone has launched its first tyre fully dedicated to the coach segment, the Coach-AP 001. The tyre is designed to offer cost efficiency, comfort, and safety in dry and wet, wintery conditions alike, with high labelling scores for rolling resistance and pass-by noise.
Priorities for operators of coaches and buses differ from those for other commercial vehicle types. While safety is important for all, these passenger vehicles must also be particularly quiet and comfortable. Acknowledging the coach segment’s unique requirements, Bridgestone has announced its first tyre fully dedicated to these vehicles, the Bridgestone Coach-AP 001.
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