SD-International (SDI) has appointed Steve Tidmarsh as general manager. Tidmarsh brings over 35 years of experience to the Shanghai-based contract tyre manufacturer.

Tidmarsh’s experience includes 25 years at Goodyear Dunlop, culminating as sales and marketing director of both the consumer and commercial sectors. He has also held the position of financial director with Hi-Q Tyre Services as well as six years as managing director of Kumho UK, becoming the first non-South Korean to hold this title.