Kumho Tire has announced a new partnership with Löwen Frankfurt, becoming the official partner of the German ice hockey team from the start of the forthcoming season in mid-September. The collaboration will see the tyre manufacturer prominently featured at the team’s home rink, the Eissporthalle Frankfurt, enhancing its brand visibility and regional engagement.
The United Soccer League (USL) and the clubs it represents across the United States of America now have a tyre tie-in. The USL recently entered into a multi-year partnership with California-based Prinx Chengshan Tire North America (Prinx Tires), naming the company the league’s first Official Tire Partner.
GT Radial is now the Official Tyre Partner, shorts sponsor and a ground advertiser with leading English Gallagher Premiership rugby union team Northampton Saints. As a result of the sponsorship, the GT Radial logo will be placed on the back right of the players’ shorts on both the home and away kits. The brand will also take a large advertising space in the Barwell Stand next to the electronic scoreboard, which can be seen from all sides of the 15,200 capacity stadium. The scoreboard will also display GT Radial advertising and brand recognition campaigns. GT Radial will also receive matchday tickets or hospitality at every home league game, and once-a-season use of the ultra-immersive Tunnel Club, a glass-walled restaurant situated between the home and away changing rooms with premium access matchday seats right next to the home dugout.
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GT Radial