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What A Bunch Of Posers

The tyre industry has always produced its fair share of calendars, from the internationally-famous Pirelli calendar to other, not quite so well-known productions. The latest offering comes from Guildford Tyre Company and it’s fair to say that it is not likely to be mistaken for Pirelli’s offering. Forget Kate Moss, so long Penelope Cruz; when it comes to models, every expense has been spared, as the stars of Guildford Tyre’s calendar are – the company’s own tyre fitters (and director Matt Sunderland).

It’s all in a good cause, as the calendar is being sold in aid of the Marie Curie Cancer Care appeal, which provides quality nursing to cancer sufferers free of charge. Heather Elson, of Guildford Tyre, says that the company is hoping to raise over £20,000 from the project.

27th September 2007/by Tyrepress Editors

Sally Traffic to ‘Cycle Kenya’

Sally ‘Traffic’ Boazman, BBC Radio 2 presenter, and 25 enthusiastic cyclists have signed up for Transaid’s latest fundraiser, Cycle Kenya, to make transport for life a reality in Africa, with the opportunity for five more people to join them. Cycle Kenya will see the Transaid group cycle over 400km across Kenya’s stunning Rift Valley from 10-19 November, and hopes to raise £70,000 to help people in the developing world benefit from safe, affordable and efficient transport.

“Transaid is a great charity and I’m glad to offer my support. Good transport is something most of us take for granted but in Africa lack of it can often mean life or death. Transaid is working with governments to address these issues and to highlight the fact that transport management is often the missing link to sustainable development,” says Sally Boazman.

With three months to go, places on the expedition are limited. Participants will be required to pay a registration fee of £299 plus commit to raising a minimum of £2,750 in sponsorship, 80 per cent of which must be with Transaid by the end of August. This covers the air fare and most ground costs. Several companies are already sponsoring their employees to the tune of £3,000 to participate and Transaid is appealing to others who may wish to do the same.

14th August 2007/by Tyrepress Editors

Maxxis Expands Consumer 4×4 Ad Campaign

Alongside its innovative trade press advertising, Maxxis is actively promoting its 4×4 range to consumers – highlighting key benefits for both 4×4/SUV drivers and dedicated off-road enthusiasts and underlining the wide range of sizes that are readily available.

“Our 4×4 tyres offer excellent traction and handling stability in all weathers plus real reliability, thanks to their enhanced puncture and abrasion resistance qualities, and we are keen to spread the word among an increasingly knowledgeable consumer audience,” says Maxxis International UK managing director Derek McMartin.

“Eye-catching full page colour advertisements in the leading magazines that tackle 4×4 issues are enabling us to raise our profile in this key sector and complement our ATV sponsorship.”

6th August 2007/by Tyrepress Editors

Maxxis on Interbrand List for Fifth Year

(Akron/Tire Review) For the fifth consecutive year, Maxxis has made the top 10 of Interbrand’s list of Taiwan’s top global brands. Maxxis ranked eighth on the list. Maxxis is the only tyre manufacturer to make Interbrand’s list, which has been expanded this year to include 20 companies.

In comments that accompanied the award, Interbrand said: “Ranked 12th in the global tyre market and the Taiwan market leader, Maxxis has had a strong year, with growing market share and a sustained price premium. The brand maintains its exposure through international sponsorship deals; its adoption by General Motors as a major supplier also strengthens its brand reputation. Further, Maxxis has plans to set up hundreds of ‘Centres of Excellence’ service centres in the UK to boost its brand image.”

30th July 2007/by Tyrepress Editors

F1 Gives Indianapolis the Red Flag

The famous Indianapolis Motor Speedway will not resound to the screeching of Bridgestone Formula One tyres in 2008 following the decision to scrap the event after eight lukewarm years. Bernie Ecclestone’s verdict on the race was announced on July 12, a decision that the speedway’s CEO hopes will be a temporary one.

“It’s my sincere hope that we’ll have the opportunity to bring it back in the not-too-distant future,” said speedway CEO Tony George. “Eight years ago, it was our intent to host this event on an annual basis. While I still hold hope for the future that we’ll be able to bring it back, its tough to have a hiatus like this, and I view it as such. I’m going to continue to work on this to try to bring it back to the best of my ability as soon as possible.”

The US Grand Prix on average attracted around 125,000 spectators, which while respectable in terms of F1 attendance was smaller than any other event held at the speedway. In comparison, attendance at the Indianapolis 500 has been estimated at around 300,000 people. George believes the US Grand Prix could have drawn larger crowds had it been given the opportunity to better establish itself through sponsorship and the media.

13th July 2007/by Tyrepress Editors

Kumho Signs Manchester United Sponsorship Deal

Kumho Tire announced on July 12 that it has signed a sponsorship deal with Manchester United. The four-year deal, settled for an undisclosed sum, will see Kumho obtain the rights to include the football team’s logo and images of the players in its advertisements. Company CEO Oh Se-chul said the tyremaker expects the sponsorship agreement will help promote their international image.

The tyremaker is already involved with the well-known football club, and announced in April that Manchester United would participate in a Kumho sponsored friendly match at the Seoul World Cup Stadium on July 20. Kumho said it plans to hold a joint press conference with Manchester United in Seoul on July 19.

12th July 2007/by Tyrepress Editors

BEN Sets Sail for Charity

This year the automotive industry charity BEN will make its debut in an extremely demanding event, the notoriously gruelling ‘Rolex Fastnet yacht race’. The BEN entry into the 608 miles race, which starts on August 12, is being made in the form of a joint team effort along with Business Development & Marketing Ltd. (BDM), and the combined crew will be sailing on a 60-foot yacht called L’isme.

The entry has been arranged by Mike Surridge, managing director of BDM, an organisation working predominately within the automotive sector. When not wearing his managing director’s hat Mike Surridge is a commercially qualified and experienced skipper with a number of passages, races and teaching experiences under his ‘keel’. By entering in the race the crew of 8 guests and 2 core crew members will raise £9500 for BEN.

11th July 2007/by Tyrepress Editors

Double Identity

Followers of contemporary Formula One are well aware that motor racing can often seem more like a wheel oiled business than a sport, and the evidence of sponsorship deals and advertising tie-ins are an ever present companion to spectators either at the racetrack or when watching at home. But the sport wasn’t always this mercantile, and in the early days competitive racing was still a pastime within the reach of well to do individuals. There was a time when all one needed to race was a powerful car, a talented mechanic, some spare cash….and the right tyres.

The owners of vintage performance cars can today still enjoy the thrills of this more gentlemanly age of racing through vintage championship events, and on most weekends throughout the summer months the proud owners of some of the last century’s finest machines can be found thundering around the circuit at race meetings, competing in spectables offering a level of excitement often sadly absent in modern racing.

29th June 2007/by Tyrepress Editors

Tyremaker Hopes for an Upsurge in Bigfoot Sightings

Wait….don’t grab your camera and head off into the forest just yet….the News of the World won’t pay good money for photos of this particular beast – the Bigfoot monster truck. A popular drawcard at events such as demolition derbies and truck rallies across the US, Bigfoot has been boldly painted with an all-new colour scheme featuring the Firestone shield. Staff at Bridgestone Firestone North American Tire (BFNT) worked with the Bigfoot team to produce a new look for the truck, and came up with a designed intended to evoke the pride and tradition of the Firestone brand.

In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue with traditional Firestone red as well as the tiresafety.com logo – a website created by BFNT to promote tyre and automotive safety information via the Internet.

13th June 2007/by Tyrepress Editors

Kumho to Title Sponsor Man U. Visit to Korea

In an attempt to boost its sports marketing profile, Kumho Tires has invited phenomenally popular football team Manchester United to participate in a friendly game that the tyremaker is title sponsoring. The Kumho Tires Cup 2007 Manchester United Korean Tour, as the event is to be known, will take place on July 20 at the Seoul World Cup Stadium, and the lads from England will compete against leading South Korean professional football team FC Seoul.

A press conference held on April 27, attended by Kumho Tires CEO Sae-chul Oh, Manchester United president David Gill, FC Seoul president Wan-kyung Lee plus a number of dignitaries outlined the plans and hopes for July’s high-profile event. Kumho Tires’ president, Mr. Oh, said, “We hope that this game can lead young soccer lovers to have more aspiration for the future while revitalising general public’s interest in soccer reaching out to more people.”

11th May 2007/by Tyrepress Editors

Maxxis Extends its Sponsorship of Drifting

As part of a program to expand its support of drifting in the USA, Maxxis has announced it will sponsor the NM Drift Group and the inaugural NOPI Professional Drift Series in 2007. NM Drift Group drivers Ben Reyes and Gary Lang, who is also the team owner, will compete in the Formula D, NOPI Drift, Formula D Pro-Am, Drift Fury and D1 series this year, having put together several top ten finishes in 2006.

Their Nissan 240 SX cars will sport Maxxis MA-Z1 Victra drifting tyres, which are designed to deliver the outstanding traction, cornering and handling that really counts in professional drifting competition, and the drivers will have the tyremaker’s support behind them. “We are dedicated to providing amazing opportunities for drifters at the NOPI Professional Drift Series and through our contingency support for any driver that takes advantage of our high quality performance tyres we expect to see new champions rise to the top,” said James Mason, Marketing Coordinator for Maxxis’s automotive department.

Maxxis MA-Z1 high performance tyres are available in the UK exclusively through Group Tyre UK Ltd.

10th April 2007/by Tyrepress Editors

Michelin to Appeal FIA Dismissal

A French court, the Tribunal de Grande Instance de Paris, has dismissed Michelin’s request to annul the International Automobile Federation (FIA) decision to appoint Pirelli the sole tyre supplier to the world rally championship (WRC).

On April 4 Michelin released a press statement indicating it intends to appeal February’s decision to award Pirelli sole supplier rights for the 2008 to 2010 seasons.

5th April 2007/by Tyrepress Editors

Toyo Provides OUMF

Toyo looks set to give a head start to the automotive stars of tomorrow thanks to the company’s latest sponsorship deal with The Oxford Universities Motorsport Foundation, or OUMF as it is affectionately known.

OUMF is an independent, pan university student initiative, founded in 2005, to promote practical engineering and associated skills through the medium of motor racing. Already it looks set to provide a valuable skill base of able enthusiasts that will benefit the industry for years to come.

29th March 2007/by Tyrepress Editors

Toyo Names Aparicio Manager of Off-Road Events

(Akron/Tire Review) Toyo Tire (U.S.A.) Corp. has promoted Gina Aparicio to the position of project manager of events, off road. Aparicio joined Toyo in August 2005 after working at Kumho Tire Co. as a marketing coordinator. Aparicio will be responsible for performance and off-road events, specifically in the short-course and rock-related segments. In addition, she will help to maintain team and driver sponsorship relations.

16th March 2007/by Tyrepress Editors

Maxxis to Build “Centres of Excellence” Network

Maxxis given details of plans to grow its PCR business in the UK by setting up a series of retail ‘centres of excellence’ which will actively promote the brand to the tyre buying public. These centres will be developed throughout 2007 in conjunction with leading independent wholesaler Group Tyre (UK) Ltd, with whom Maxxis has signed an exclusive distribution agreement. The first participating centres are expected to be signed up “very soon.”

“Purchasing is significantly influenced by over the counter advice provided at the point of sale,” says Derek McMartin, managing director of Maxxis International UK plc. “A network of retail centres will provide consumers with a reason to purchase, as well as great prices, and will give us much wider exposure. It will therefore be the major focus of our brand development in the UK during the next couple of years.”

15th March 2007/by Tyrepress Editors