sponsorship Archives - Page 54 of 59

World Champion Ploughman takes a Break

Following Simon Witty’s fourth World Reversible Ploughing title in a row, the Yorkshireman has announced that he is stepping down from future Reversible World Championships. But admirers of his work need not worry that they won’t see him representing his country again, for he plans to ‘enter the ring’ on the conventional side of ploughing. “Ploughing has given me a great deal of pleasure and I feel I’ve come as far as I can with reversible ploughing for now, so I want to try my hand at conventional ploughing for a new challenge” comments Witty.

3rd January 2008/by Tyrepress Editors

Nexen Sponsors Prodrift Team

Product News

As the 2007 drifting season comes to a close, Korean tyre manufacturer, Nexen Tire Corporation, have confirmed that they will enter the 2008 drifting market as a partner to Europe’s leading drift series, Prodrift. Recently, at a sponsorship signing ceremony held at Mondello Park Circuit outside Dublin, General Manager for Nexen Tyre London Bong-Wan Lee and General Manager of Nexen Tyre Europe John Bosco Kim met with members of Prodrift management and the drivers of the 2008 Team Nexen to confirm the details of this exciting 2008 drift programme. “We are pleased to sponsor Team Nexen for the Prodrift 2008 series. As becoming a global motor sport brand, we have no doubt that Prodrift would perform an excellent and exciting drift series in 2008”, said John Bosco Kim, General Manager of Nexen Tyre Europe.

21st December 2007/by Tyrepress Editors

HiQ Set to Sponsor BTCC

Product News

HiQ has announced that it will replace the Dunlop brand as title sponsor of the MSA British Touring Car Championship. According an Auto Express report, Goodyear Dunlop’s recently overhauled retail equity and franchise network has signed up for the next three years, beginning in 2008. Executives see the BTCC sponsorship chance as a good opportunity to raise awareness of the HiQ brand amongst consumers. Dunlop will reportedly remain in its position as official BTCC tyre supplier.

7th December 2007/by Tyrepress Editors

Toyo Renews Commitment to Time Attack & EDC

Product News

Toyo Tire (UK) has announced it has signed a three-year sponsorship deal for continued support and sponsorship of the Time Attack Series and the European Drift Championship (EDC). According to Toyo, this latest sponsorship deal signals a new level of maturity for the Toyo and Time Attack and EDC partnership and commits both parties to further develop what the tyremaker believes is already the UK’s premium high speed motoring event for aftermarket tuned cars. Additionally, and within the details of the sponsorship deal, Toyo will be the official control tyre of choice for all the Time Attack series competitors.

3rd December 2007/by Tyrepress Editors

Michelin an OE Supplier for Student Ingenuity in Dundee

Product News

As part of its practice of contributing to the communities in which it is represented, Michelin has entered into a three-year tyre sponsorship deal with a group from Dundee University who have unveiled plans to build a car inspired by Formula One technology. The Dundee University Race Innovation and Vehicle Engineering (DRIVE) team, comprised of students from the university’s engineering and mechatronics faculties, has entered into the national Formula Student competition to build a performance car. Next July the team, along with other entrants, must present their vehicle at the Silverstone race circuit and put it through a series of performance and reliability tests.

27th November 2007/by Tyrepress Editors

Dunlop Website Takes Silver PR Pride Award

Product News

Goodyear Dunlop had great success during November’s Midlands PR Pride awards. The Dunlop driversknow.co.uk website picked up a Silver Award for Best Website, an achievement for the brand that Dunlop says emphasises its drive to be “first with premium brands.” The Dunlop brand experience site driversknow.co.uk was revamped and relaunched in April 2007, with the focus of the new site being to connect with the ‘passionate driver’ who is at the heart of the Dunlop Brand target segment. In designing the new site Dunlop set out to continue in its quest to build a community of passionate brand advocates for Dunlop within this very competitive segment.

The DriversKnow site showcases Dunlop’s involvement at the heart of British Motorsport, including the company’s 2007 highlights in this arena – the Race Academy competition, said to be the best ever, with over 9,000 entrants; the launch of Fantasy BTCC; Dunlop’s successful season with the Dunlop Great and British Festivals and the ongoing success in the British Superbike series.

26th November 2007/by Tyrepress Editors

Marathon Runners to Follow in Goodyear’s Tyre Tracks

Premium, Product News

In the US Goodyear is taking the promotion of its tyres to the streets – literally. The Goodyear Tire & Rubber Company on November 12 announced it is to hold the distinction of being the Official Tire of the 2007 Philadelphia Marathon. As part of the agreement, Goodyear will have the marathon’s “blue line” that leads runners through the race’s 26.2 miles painted in the pattern of the company’s signature TripleTred Technology tread pattern. This is believed to be the first occasion in the history of road racing that a marathon line has featured a branded design. The pattern will be seen by the 15,000 runners and more than 100,000 spectators anticipated to be in attendance on race day, November 18.

The tread line will be laid down via a six-foot tall replica Fortera TripleTred tyre, which will roll the line out over the entire course. During the two nights leading into the marathon, the replica Goodyear tyre will paint the patterned blue line in a biodegradable, all natural vegetable-based latex paint. Philadelphia mayor John F. Street will begin the line painting in front of the Philadelphia Museum of Art during a press conference on November 15.

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13th November 2007/by Tyrepress Editors

Bridgestone Gets Star Billing at Super Bowl

Product News

Tyres will be given a high profile during the United States’ most watched televised event thanks to an agreement cemented between Bridgestone Firestone North American Tire (BFNT) and the National Football League (NFL). The deal, announced on November 7, gives Bridgestone title sponsorship of the NFL Super Bowl XLII and Super Bowl XLIII, as well as of the “Bridgestone Super Bowl Halftime Show” on both occasions.

“This is an unprecedented opportunity to showcase the Bridgestone brand to the world,” said John Gamauf, president of Consumer Tire Replacement Sales, BFNT. “We’re thrilled to partner with the NFL brand in presenting one of the most high-profile and entertaining programs in all of sports: The Bridgestone Super Bowl Halftime Show.”

8th November 2007/by Tyrepress Editors

Hankook Signs Deal with ALMS Team

Product News

(Akron/Tire Review) Hankook Tire Co. has signed a sponsorship and supply agreement with Corsa Motorsports, which will compete in the 2008 American Le Mans Series (ALMS) in the GT2 Class. “For Hankook, this is about showcasing our technology on the premier stage of road racing,” said Bill Bainbridge, director of brand communication for Hankook Tire America Corp. “We are as devoted to winning on race day as Corsa Motorsports.”

“Our agreement with Hankook puts us back in the game with a partner who is fully committed to putting the most competitive car out there,” said Steve Pruitt, who heads Corsa Motorsports. “We have some of the most technologically advanced cars on the track; we want to transfer that technology to the asphalt to put us in the best position to make it to Le Mans.”

7th November 2007/by Tyrepress Editors

Making the Right Impression

Product News

All ten of the world’s top ten tyre manufacturers were present in China in some shape or form by 2005, and each of these global giants has its own big plans for this market. Michelin intends to increase its car and light commercial tyre market share to 4 per cent of its worldwide sales by 2010 and to double this share again within another decade, and Bridgestone’s mid-term target in China is to grab a 20 per cent market share in 2008.

So the obvious question for local tyre manufacturers in China is what place do they have in this huge and growing market? The OE market is dominated by the international brands that have a long history of cooperation with global vehicle manufacturers, making it a market that local tyremakers have difficulty penetrating. This leaves the aftermarket as the main avenue for pursuing sales, and this sector poses its own set of problems for Chinese manufacturers.

30th October 2007/by Tyrepress Editors

Federal Tyres’ “Fruitful” 2007

Product News

For Federal Tyres this year, the second in which the company has placed an emphasis upon motorsports involvement, has been fruitful. At the very beginning of the year Federal was appointed naming right sponsor and official tyre supplier to the 2007 X Challenge series, an Australian based one-make championship for Lotus cars. This was followed up by a sponsorship deal in Federal Tyre’s native Taiwan with the AIC Drift Team. The manufacturer hand picked the team itself and hopes its decision to sponsor this growing sport will further encourage local companies to place their support behind motorsport in the island.

25th October 2007/by Tyrepress Editors

Michelin to Sponsor Inaugural Road Safety Expo

Product News

Michelin has extended its comprehensive road safety programmes to include sponsorship of the first ever UK Road Safety Expo, which takes place in London on 22 November. Road Safety Expo ’07 is a new event combining a conference and exhibition designed to highlight the latest developments in technology and the future strategy for road safety educational campaigns.

Jim Fitzpatrick, MP, the Parliamentary Under Secretary with responsibility for road safety will deliver the keynote speech and other speakers will represent all major road safety campaigns, including Think! and Roadsafe.

23rd October 2007/by Tyrepress Editors

Giovanardi Takes BTCC Championship by the Slimmest of Margins

Product News

A second place finish in the BTCC season finale has seen Fabrizio Giovanardi crowned this year’s Dunlop MSA British Touring Car Champion. The final race at Hampshire’s Thruxton circuit, which ended two laps early following an accident involving Mike Jordan in the Team Eurotech Honda, saw Giovanardi pull ahead of his nearest rival in the points stakes, Seat driver Jason Plato. Victories for Giovanardi in the day’s first two races saw Plato’s nine point lead in the championship evaporate, and by the end of proceedings on October 14 Giovanardi had 300 points under his belt, a winning margin of just three.

Italy’s Giovanardi, driving for Vauxhall, is the 32nd different driver to take out the championship since the BTCC was first formed in 1958, and the Vauxhall team had double reason to celebrate. This season, the first in which it has fielded the Vectra, saw it regain the BTCC’s Manufacturer’s crown from arch-rival Seat, winning by 637 points to 623. But it is the Spanish make’s Seat Sport UK squad that has won the Teams’ title. Elsewhere, Colin Turkington was crowned the Independent Drivers’ Champion while his Team RAC BMW squad has taken the Independent Teams’ honours.

15th October 2007/by Tyrepress Editors

NTDA to Sponsor Brityrex 2009

Product News

The NTDA has signed a sponsorship agreement with Brityrex 2009 organisers ECI International for the next exhibition, scheduled to be held at Manchester’s G-Mex centre between September 22 and 24. As part of the agreement, the association’s annual dinner and TAFF Awards presentation will be held alongside the show, as was done successfully this year. The dinner and awards ceremony will take place on September 23.

“We feel the exhibition is vitally important to our members, and the industry as a whole, and we are delighted to be providing our active support to the event,” commented the NTDA’s national chair Peter Gaster. “The 2006 exhibition was a great success for my company, KRT. We have already booked our space for 2009 and I look forward to providing my backing in the run-up to 2009.”

4th October 2007/by Tyrepress Editors

Working with Tomorrow’s Mechanics

Product News

In order to put further weight behind its commitment to industry training, Chicago Pneumatic has launched a college sponsorship initiative through which the company will provide student groups access to good quality products and raise awareness of some of the challenges within the vehicle service sector.

Most recently, Chicago Pneumatic visited Wirral Metropolitan College near Liverpool and met with a group of first year student mechanics. “The idea behind the scheme is to make students aware of some of the challenges we face in the vehicle service sector today, provide some best-practice tips and also provide more practical tips, like what they should look out for and consider when buying tools,” commented Paul Humphreys, Chicago Pneumatic Vehicle Service global communications manager.

After a quick hands-on session showing the students some of the different types of tools available on the market, such as the CP7740 lightweight impact wrench, students were given a presentation outlining a few essentials of the industry including: what to look for when buying products; some of the challenges the industry faces today, such as vibration problems and how damaging this can be to mechanics; and the serious consequences of incidents involving vehicle wheel loss and how an investment in good quality products can help minimise this.

3rd October 2007/by Tyrepress Editors

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