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HiQ to Build on First Year as BTCC Sponsor

As its first season as title sponsor draws to a close (the last race is on 21 September), HiQ is promising to build on its exciting three-year sponsorship of the British Touring Car Championship. According to the company, the sports bosses have praise the way in which HiQ have handled the image and representatives of the tyre retail chain say they will be coming back with even more initiatives when the 2009 campaign begins in April.

HiQ has been keen to interact with as many fans as possible during the season, in order to maximize its sponsorship of the sporting extravaganza. More than 2,000 supporters have made the most of the company’s fans’ forum events, which have taken place in towns around the UK before each race, featuring some of the stars of the circuits.

15th September 2008/by Tyrepress Editors

Racing Ahead with RH Claydon

For the past few years RH Claydon, in addition to being one of the UK’s best-known specialist tyre wholesalers, has been a name associated with quad bike racing in the UK. Through its 2006 and 2007 sponsorship affiliation with Paul Winrow, top rider in his competition class, the company successfully raised the profile of the BKT brand ATV tyres used during races. This year RH Claydon has become involved to a greater extent, strengthening its commitment to the sport through support of an entire race team.

5th September 2008/by Tyrepress Editors

Retail Director Leaves Goodyear Dunlop

Goodyear Dunlop Tyres UK has announced that retail director Neil Burrows has left the company. The departure comes following the company’s decision to pursue a franchise-based strategy for the expansion of its HiQ retail business.

In March this year Goodyear Dunlop announced growth plans for HiQ via an “area zone” Accelerated Franchise Programme, adding that Burrows was to lead a management buyout bid covering all of the company’s owned stores. The bid process was significantly over-subscribed and, after careful consideration of all offers, the company announced that they had chosen to accelerate the growth of the nationwide vehicle servicing network through franchising rather than via management buyout.

3rd September 2008/by Tyrepress Editors

Conti Canada Forms Partnership With Racing Organisation

At the start of August Continental Tire Canada announced its commitment to be an official partner of ICAR, the International Centre of Advanced Racing and owner of a newly constructed racetrack in Mirabel, Quebec. The two companies first worked together on Continental North America’s yearly winter customer event, the Arctic Blast, which took place last February.

ICAR offers Canadian car enthusiasts the unique opportunity to join an exclusive private racing club, participate in a racing school, view professional races or use the location for a corporate event. The actual racetrack is about 3.8 kilometres long. On site there is a separate Kart track, open for members and visitors.

19th August 2008/by Tyrepress Editors

Bianchi Victorious at Zolder F3 Masters

Jules Bianchi stormed to the top of the podium at Zolder yesterday in the RTL GP Masters of Formula 3, heading an ART Grand Prix trio and overcoming pole-positioned team-mate Nico Hlkenberg, who was defending the title he won last year. Following torrential rain 36 competitors from 18 countries took to the track on Kumho’s ECSTA wet tyres for 28 challenging laps. This was the 18th running of the event, which invites the top-ranked participants in the F3 Euro Series and the British F3 Championship.

11th August 2008/by Tyrepress Editors

Hofmann Megaplan Go Posh

Hugely successful and full of ambition– a description that could be applied to both tyre equipment supplier Hofmann Megaplan and League One Football outfit Peterborough United, and the 2008/2009 football season will see the pair join forces as ‘The Posh’ target promotion to The Championship with Hofmann Megaplan as one of their commercial partners.

Hofmann Megaplan have become official sponsors to the Cambridgeshire team, whose ground is only a short drive up the A1 from the company’s HQ, and whose terraces have been a regular haunt for Hofmann Megaplan MD James Boon for the last 20 years.

4th August 2008/by Tyrepress Editors

Goodyear Dunlop Embark on Charity Tour de Midlands

Thirteen employees of Goodyear Dunlop are staging a four-day, 320-mile endurance cycle ride to benefit Birmingham Children’s Hospital. The challenge will start from the company’s head office in Erdington on 18th September, and will see riders raising much-needed funds for the leading medical facility.

The manufacturer pledged to raise £50,000 to fund the development of a specialist play area for the Childhood and Adolescent Mental Health Service (CAMHS) at the hospital earlier in the year, a target the company is on track to meet, thanks in no small part to the efforts of the firm’s thirteen Lance Armstrongs and Victoria Pendletons.

23rd July 2008/by Tyrepress Editors

Maxxis Signs Premiership Advertising Deals

Maxxis has signed lucrative advertising deals with Everton FC and Tottenham Hotspur FC, who finished fifth and eleventh respectively in last season’s Premier League. The announcement comes in addition to Maxxis renewal of support for Aston Villa FC, where it will continue with perimeter advertising at the Villa Park ground and VIP corporate hospitality package.

For the 2008/09 season Maxxis LED banner advertisements will also be located at Goodison Park and White Hart Lane, in prime positions on three sides of the pitch opposite the TV cameras. Maxxis representatives told Tyres & Accessories the company is changing its advertising to make a “big impact: when the first Premier League matches kick off on Saturday 16 August.

16th July 2008/by Tyrepress Editors

Yokohama Sponsors New US Events

Yokohama Tire’s ADVAN tyre has been made the official tyre sponsor of Hooked on Driving, an advanced driving instructional program for drivers of high-performance cars. The tyre has also been made the event sponsor of Hooked on Driving’s two upcoming events at Buttonwillow Raceway Park, Buttonwillow, California on 18 July and Spring Mountain Raceway, Nevada on 5 September.

The director of the brand, Jim Mayfield, commented that the event was the perfect platform for the brand, as the drivers and enthusiasts of high-performance vehicles would be the main target market for the ADVAN. He also stressed the brand’s “race heritage” as a key factor in determining it’s sponsorship strategy.

15th July 2008/by Tyrepress Editors

Snap-On Signs 3-Year Aston Martin Sponsorship Deal

Snap-on Tools has announced a three-year sponsorship deal with Aston Martin Racing, which recently won the GT1 class at the recent Le Mans 24 Hours endurance race. The 009 Aston Martin Racing DBR9, driven by David Brabham, Antonio Garcia and Darren Turner – resplendent in its iconic Gulf livery (pictured) – took the Le Mans specialist class victory for sports cars which are based closely on their road-going equivalents. This was the second consecutive victory for Aston Martin Racing in the GT1 Class.

“We were delighted to have been able to announce just before Le Mans our three year partnership with Aston Martin Racing,” says Terry Barcham, Managing Director of Snap-on Tools. “Aston Martin Racing’s exhilarating success at this year’s Le Mans gave us particular pleasure. There is no doubt that we benefited considerably from the extensive television and press exposure and we look forward to a successful and mutually beneficial partnership.”

11th July 2008/by Tyrepress Editors

Federal Sponsors Top Drift Cup 2008 for Third Year

Federal has secured its sponsorship of this year’s Top Drift competition, giving its name to the trophy. The Federal Cup is one of drift racing’s premier contests, and is held on the West Coast of the USA. This is the third consecutive year in which Federal is the contest’s key sponsor, and the company has entered into the spirit of the exciting contest, in which drivers are judged on their ability to handle high-speed, long-distance slides around the racetrack.

Round Three of the Championship will take place towards the end of September and represents the beginning of the back straight of the contest in which Federal’s US dealer City Tires continues to service 13 of the 16 top drivers.

11th July 2008/by Tyrepress Editors

Toyo Appoints Marketing VP

Toyo Tire U.S.A. Corp. has announced the promotion of Steve Hutchinson to Vice President of Marketing. A veteran of the automotive industry, Hutchinson joined Toyo in April 2006, serving as the company’s Senior Director of Marketing until his promotion on July 1.

During his tenure with Toyo, Hutchinson has expanded marketing and sponsorship efforts, including national television advertising and partnerships with the UFC®, Anaheim Ducks and Pac-10 basketball. Several new products have also been successfully introduced.

10th July 2008/by Tyrepress Editors

Dunlop Showcases Its Race-to-Road Technology

In touring car racing, Dunlop is the tyre supplier of choice in the German DTM, Australian V8 Supercars and the HiQ MSA British Touring Car Championship. The company possesses more wins at Le Mans than any other tyre manufacturer. This racing pedigree has helped the company to innovate technologies for tyres designed for everyday motoring. Dunlop will be exemplifying this at the Goodwood Festival of Speed this weekend (11-13 July), where the company will demonstrate how its racing success leads to high technology road tyres; the result of development partnerships with premium performance car manufacturers.

9th July 2008/by Tyrepress Editors

HiQ Offers 5% Online Discount to BTCC Fans

HiQ is offering British Touring Car Championship fans a 5 per cent discount for BTCC fans that buy and book their tyres online at www.hiqonline.co.uk. The savings are in addition to the existing offers that always apply whenever online purchases are made.

HiQ’s commercial manager Farrell Dolan said: “Not only are our online prices highly competitive, we’re also offering an additional five per cent off to the fans of the BTCC, who turn up in their thousands at every race weekend. Our sponsorship of the BTCC is in its first year of a three year deal, and we have all been amazed by the fans’ dedication and passion so far.

26th June 2008/by Tyrepress Editors

HiQ Decides Against Management Buyout

Goodyear Dunlop UK’s management has decided not to sell the HiQ tyre chain to a team of four managers led by retail director Neil Burrows. Instead the company will continue with its plans to sell franchises in 15 regional zones across the UK. HiQ’s management team will be based at Goodyear Dunlop’s TyreFort in Birmingham. Tyres & Accessories understands that, despite missing out in the bidding process, all four managers involved in the buy-out proposal will be offered roles at Goodyear Dunlop.

Mark Brickhill paid tribute to the quality and vision of the Management Buyout Team’s proposal: “The team presented a thoroughly professional bid, concept and business model. An announcement on specific future roles will be made shortly, with announcements on the individual regional franchise partnerships to follow after the due diligence process with each successful applicant.”

13th June 2008/by Tyrepress Editors