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HiQ Banbury Gets £60,000 Face Lift

HiQ’s Banbury centre has invested £60,000 in a refurbishment programme. The Oxfordshire centre is the first of the franchise network’s 150 stores to boast British Touring Car Championship branding, to coincide with the company’s official sponsorship of Britain’s premier motor racing series.

HiQ is the official sponsor of the British Touring Car Championship and the Banbury centre will aim to bring the excitement and passion of the motor racing series onto its forecourt. The new Banbury concept has been developed on the back of an 18 month study looking at consumer attitudes to fast fit services.

17th April 2009/by Tyrepress Editors

Hankook Becomes Elite Northampton Saints Sponsor

Hankook has strengthened its links Northampton Saints Rugby Club by joining its group of elite sponsors. Hankook has had a visible presence at the team’s Franklin’s Gardens ground since January, when it became one of the stadium’s biggest advertisers. However, the tyre manufacturer has since decided to increase its commitment to the club and this new deal will see Hankook’s logo appear on all the Saints’ playing shirts for the next three years.

Hankook’s UK headquarters are in Daventry, Northamptonshire where the company now employs more than 50 people on these premises. It also has more than 1,000 retail locations throughout the UK.

9th April 2009/by Tyrepress Editors

Cooper Takes on British Formula 3 from Avon

This Easter the British Formula 3 season will begin with a new tyre supplier and title sponsor as the country’s premier single-seater racing championship becomes known as the Cooper Tires British F3 International Series. One of the world’s most successful championships for aspiring Formula 1 drivers, stars including Ayrton Senna, Mika Hakkinen, Jenson Button and Lewis Hamilton all raced in the series on their way to the top of the sport. And after 27 years of racing exclusively on Avon Tyres, this year’s supply will switch to Cooper Tire – a brand that has a well established reputation in US motorsport.

3rd April 2009/by Tyrepress Editors

Yokohama Reports Strong Start to 2009 Redline Time Attack Series

Three first-places finishes reflected a successful start for Yokohama Tire Corporation’s sponsorship of the 2009 Redline Time Attack series during the March 28-29 season-opener at Buttonwillow Raceway in the US state of California. The series, which features purpose-built 600-horsepower race cars and highly tuned street-legal vehicles, awards points and names winners based on which driver achieves the fastest lap time during competition. Winners in Yokohama Tire-shod cars included:

Billy Johnson, Unlimited RWD Class, FX Motorsports Acura NSX (on Yokohama Advan A005 slicks), 1:45.516, a new RWD and Unlimited RWD record and besting defending champion and this year’s runner up by more than 2 seconds (1:47.992).

1st April 2009/by Tyrepress Editors

Toyo Sponsors World Cup Ski Jump Final

Toyo tyres is sponsor of the World Final of the FIS Ski Jumping World Cup, which will take place in Planica, Slovenia between 19 and 22 March through Slovenian distributor, Span. According to the tyre company, the final is the biggest sports event in Slovenia attracting an audience of over 57,000 in 2008. In addition, two million viewers watch the final on TV around the World. Competitors come not just from the traditional Scandinavian countries but from all over Europe and beyond including Russia and Japan.

Sponsorship brings with it coverage from the giant signs (positioned to give the brand maximum publicity) and TV time on most of the major TV channels broadcasting in Europe including the BBC, CNN and Eurosport.

18th March 2009/by Tyrepress Editors

Hankook Debuts in Le Mans Series

During the last few years Hankook has steadily increased its involvement in the European racing calendar, and the Korean manufacturer added the 2009 Le Mans Series and 24 Hours of Le Mans to the list of events in which it participates. The company made its debut appearance in the Le Mans series on the weekend of March 8, at the Paul Ricard Circuit in Southern France.

9th March 2009/by Tyrepress Editors

“You’re Hired!” – Beissbarth Sponsors Apprentice Scheme

Beissbarth UK, have backed their commitment to training excellence with sponsorship of the Peugeot Service Technician Apprentice of the Year 2008 awards. Six finalists were put through their paces during a challenge of six diagnostic tasks based on the IMI Diagnostic Level Automotive Technician Accreditation (ATA). The tasks tested the candidates on braking systems, engine electrical systems, transmission, vehicle electrical systems, engine mechanical systems and vehicle body multiplexing systems.

David Trent, apprentice at George Hartwell, Ferndown, Dorset, won first prize with a prize donated by Beissbarth UK, whose MD Philip Hodges said: “Training is a vital part of our industry’s future and we were delighted to be able to celebrate the success of these apprentices. “The level and range of sophisticated diagnostic and repair equipment will continue to increase and we are indeed fortunate to be able to work with farsighted firms like Peugeot who are leading the way in investing in apprenticeships, so enabling more young people to embark on an excellent career.”

9th March 2009/by Tyrepress Editors

Kumho Renews Supply Commitment to Formula 3 Euro Series

Kumho Tires’ role as official tyre supplier to the Formula 3 Euro Series has been extended to 2011. The renewed contract was signed on February 18 at a meeting between the head of the series’ organising committee, Walter Mertes, and H.S. Lee, president of Kumho Tire Europe GmbH, at Kumho’s European headquarters in Offenbach, Germany.

The F3 Euro Series was founded in 2003 by the organisers of the French and German championships. A full grid of 32 cars, the largest number since the series began, will contest the 20-race 2009 series between May and October, with rounds in the UK, Germany, France, Spain and the Netherlands.

25th February 2009/by Tyrepress Editors

Conti Canada Sponsors BMW Program

Continental Tire Canada said it is continuing sponsorship of the BMW Winter Driver Training programme. The programme includes the BMW Winter Driver Training, recently held at the International Club Academy Racing (ICAR) in Mirabel, Quebec, which teaches participants key maneouvres such as emergency braking and avoidance, front and rear wheel skid control, 180-degree turns, and drifting.

“We are very proud to support BMW in its new programme”, said Maiti Leinss, Continental Canada’s marketing coordinator. “We see this programme as a great initiative for more safety on Canadian roads by promoting the importance of a good winter tyre and a trained driver.” (Tire Review/Akron)

16th February 2009/by Tyrepress Editors

Donington Park Loses Dunlop Landmark

Work to convert Donington Park into a Formula One circuit is underway, and a casualty of the transformation has been the famous Dunlop Bridge. On February 12 – a day described as ‘historic’ by Donington Park chairman Simon Gillett – the week long effort to remove the structure began, and piece-by-piece three decades of motorsport history was taken down.

“As a motorsport enthusiast, I am sorry to see the Dunlop Bridge come down,” said Gillett. “However, it is an iconic structure that has become an integral part of Donington Park. I will do everything in my power to ensure that we are able to resite the bridge within the circuit.” It has been suggested that the Bridge could be relocated to the circuit’s entrance.

13th February 2009/by Tyrepress Editors

Tires Plus, Bridgestone ‘Kickoff To Rebuild’ Tampa

On 30 January more than 1,000 volunteers, including NFL players and VIPs, will restore a historic neighborhood in West Tampa, Florida, located just two miles from the home of Super Bowl XLIII. Run by national nonprofit Rebuilding Together, the annual “Kickoff to Rebuild” is in its 14th year as one of the key sanctioned charity events of the NFL Super Bowl.

This year’s “Kickoff to Rebuild“ is sponsored in part by sister companies Morgan Tire & Auto, LLC, which operates under the name Tires Plus, and Bridgestone Americas Tire Operations. Together they will provide free restorations, renovations and energy efficient modifications to 20 homes within a five block radius, according to BATO. As part of the sponsorship, Tires Plus is providing more than 30 volunteers to participate in the event. As an added good-will bonus, BATO will be donating 20 sets of tyres, one for each homeowner. This is the first year that Tires Plus and BATO will be sponsoring this event. (Tire Review/Akron)

27th January 2009/by Tyrepress Editors

ASEAN Rubber Conference to be Held June 2009

One of Asia’s premier natural rubber events, the ASEAN Rubber Conference 2009, is to be held between June 18 and 20, in Vientiane, Laos. The promoters describe the conference as a one-stop-centre for the natural rubber industry players to learn, experience and network.

The objectives of the ARC, the organiser adds, is to bring together both regulatory authorities and commercial players of the rubber world to provide updates on current trends and future challenges faced by the naturally rubber industry, to facilitate the exchange of ideas and insight into the global rubber industry and the price discovery of rubber

18th December 2008/by Tyrepress Editors

Maxxis Increases Centres of Excellence to 400

Maxxis has reported that the popularity of its “Centres of Excellence” programme continues to grow. According to the manufacturer, 400 retailers of car and motorcycle tyres are now promoting Maxxis “as the affordable alternative to the premium brands,” helping to increase the size of its UK PCR market share. Derek McMartin, the managing director of Maxxis International UK, states, “We know the extent to which buying decisions can be influenced by over the counter advice provided at the point of sale and have made a serious commitment to build trade relationships, especially within the independent sector.

“Through a variety of marketing communications activity, including top level sponsorship of Premiership football, the European Drift Championship, British Superbikes, the Isle of Man TT Races and motocross, we are getting across the message that Maxxis tyres represent reliability and good value. This is reinforced by our growing network of professionally branded Maxxis Centres of Excellence, which also boosts our profile among the tyre-buying public,” he continues.

16th December 2008/by Tyrepress Editors

Kumho Tire Awards Winners of ‘College Ad Contest’

On November 24th, Kumho Tire announced the winners of the 10th ‘Kumho Tire College Ad Contest’, a competition it says is held with the aim of inspiring passion and creativity among college students in South Korea. This year’s contest attracted more than 3,000 entries, from which 12 winners were selected.

In addition to nurturing passion and creativity in college students, Kumho Tire says that its advertisement contest has also played a vital role as a communication channel that has aided the company in understanding the needs of consumers. The contest themes range from corporate brand and Manchester United sponsorship advertisements to corporate public relations about the company’s environmental protection activities, with a focus on delivering a social message.

9th December 2008/by Tyrepress Editors

Hankook to Sponsor Scottish Rally Championship

Next year the MSA Scottish Rally Championship will gain the backing of Hankook Tire – and the manufacturer is apparently already considering extending the sponsorship deal further. Hankook replaces the County Saab motor group, following five years’ involvement, as the championship’s main sponsor.

“We are delighted to be focusing our attention in 2009 on the Scottish Rally Championship,” said Hankook motorsport manager Mike Patterson. “The series attracts some intense competition and the enthusiasm and professionalism of the organising team has been instrumental in finalising this deal.”

3rd December 2008/by Tyrepress Editors