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Grouptyre Maxxis Rewards Prizes for 2010 Revealed

Following the launch of the Maxxis Rewards national promotion last year, which the tyre manufacturer says was “highly successful”, 2010’s prizes have been rolled out in conjunction with Grouptyre – the exclusive Maxxis distributor in the UK. The 2010 programme once again features a VIP trip as the main prize. Based on the volume of Maxxis car, van and 4×4 tyres they buy within the promotional period, the top 15 dealers will win a holiday in Shanghai, China’s largest city and the world’s largest cargo port, which will include an exclusive tour of the Maxxis factory in Kunshan.

19th January 2010/by Tyrepress Editors

Pirelli to Sponsor & Service Red Bull Pro National MX Series

Pirelli UK is to take on a three-year sponsorship and full support partnership with the Red Bull Pro Nationals MX Series. The tyre maker will provide the series with a dedicated tyre supply and changing vehicle capable of meeting all riders’ competition requirements, and Pirelli staff will be present at every round to fit tyres and advise competitors on fitment, type and pressure. A wide range of Pirelli Scorpion MX tyres will be available to riders at “extremely competitive” supply and fitment prices. Pirelli also hopes to benefit from rider feedback, which it will utilise in the development of future products.

19th January 2010/by Tyrepress Editors

Continental Kicks-Off Major League Soccer Sponsorship

Continental Tire the Americas has followed the lead of the global company, by aiming to raise its profile by becoming the official sponsor of Major League Soccer (MLS) in the US. Under terms of the new agreement, Continental will become the exclusive tyre of MLS. According to the company, the sponsorship is part of a multi-year deal with MLS which will commence at the beginning of the 2010 MLS season.

"Continental Tire has been a long-time sponsor of FIFA World Cup Soccer, so this new sponsorship supports that effort while at the same time raising our profile here in the US," said Matthias Schoenberg, CEO of Continental Tire the Americas, adding: "Soccer is the world's most-watched sport, and it is exploding in popularity here in the United States. We are very excited about this sponsorship; MLS will be a great way for Continental Tire to expose a broad audience to our products, including the new ExtremeContact line of ultra-high performance tyres."

15th January 2010/by Tyrepress Editors

Maxxis Signs Motorsport Deal with MSS Colchester Kawasaki

Maxxis has announced that it will continue its growth in British motorcycle sport by partnering the official Kawasaki UK British Superbike team, MSS Colchester Kawasaki, “The Maxxis sponsorship will enable us to further develop the team; we are looking forward to working with Maxxis in British Superbikes (BSB), Superstock and British Road racing,” Said MSS Colchester Kawasaki Team owner Nick Morgan. “The Maxxis tyre offering has come-on in leaps and bounds in recent years, consequentially we have high hopes for future developments and we are very pleased to be associated with such a dynamic brand.”

8th January 2010/by Tyrepress Editors

Grouptyre Lays Out 2010 plans at Annual Meeting

The Maxxis brand’s exclusive UK distributor, independent tyre wholesaler Grouptyre, discussed its plans for 2010 at its annual sales conference in Liverpool on December 9 and 10. On the first day of the conference sales director Paul Hollows took business development managers and sales managers from the 13 member companies through a review of Grouptyre’s achievements in 2009 and announced the programme of sales and marketing initiatives for 2010. The day’s proceedings also included a brand presentation from Maxxis International UK managing director Derek McMartin and a series of interactive working groups.

4th January 2010/by Tyrepress Editors

US Major League Baseball Selects Firestone as First ‘Official Tyre’

The Firestone brand has walloped a home run over the stadium wall with the signing of a multi-year agreement between Bridgestone Americas Tire Operations, LLC (BATO) and Major League Baseball Properties (MLBP) on December 18. Through the deal reached between the two parties, Firestone has become the first “Official Tire of Major League Baseball”. The agreement also marks the largest sports sponsorship for the 109-year-old Firestone brand outside of motorsports.

21st December 2009/by Tyrepress Editors

Michelin to Bring Bigger, Better Media Centre to NAIAS

The North American International Auto Show in Detroit gets underway on January 11, and the 2010 exhibition marks the 22nd year of Michelin’s sponsorship of the show’s official facility for journalists and other media representatives. For the 2010 Detroit show the Michelin Media Center has grown to 27,500 square feet and accommodates 600 working desk spaces. Each desk features electrical and hard-wired, high-speed connections to a robust fibre-optic network for working media. In addition, the 2010 facility includes an expanded photo centre, media lounge, and additional team tables customised for the needs of new media.

16th December 2009/by Tyrepress Editors

Maxxis ACU British Motocross Championship Gets 3 New Venues

With three new circuits on the calendar, 2010 promises to be an exciting year for Maxxis in its title-sponsorship of the Maxxis ACU British Motocross Championship. Little Silver near Exeter is the first of the new venues and hosts the season opener at the end of February, while Leicestershire’s Mallory Park will stage a special double-header on March 21, when motocross action will be coupled with a road race. In August the series visits Farleigh Castle in Wiltshire, a circuit that has not been used for around ten years as a Maxxis Championship event.

9th December 2009/by Tyrepress Editors

Continental New Grand-Am Tyre Supplier, Title Sponsor

Continental Tire North America has become tyre supplier for the US based Grand-Am Road Sports Car Challenge Racing series. In a five-year agreement that begins on January 1, Continental takes on the championship’s exclusive tyre supply and title sponsorship. The series will henceforth be known as the “Grand-Am Continental Tire Sports Car Challenge” and will utilise Conti’s newly released ExtremeContact tyre range.

2nd December 2009/by Tyrepress Editors

Federal Tires Goes to Hollywood…Almost

Federal Tires are now on display at Warner Bros. Movie World Australia after the Taiwan-based tyremaker entered a year long sponsorship deal with the park’s Hollywood Stunt Driver attraction. According to the company, the partnership has “opened up a whole new chapter for Federal Tires taking a more stellar role to please automotive enthusiasts when it comes to vehicular theatrics.”

The attraction is said to feature: “An insane and crazy stunt show incorporating a unique combination of thrill and danger with a world-class team of drivers performing their cutting-edge driving skills and riding SS657, taking the stunt show to the next level…All of this creates a strong emotional connection ensuring audiences are engaged, transformed and inspired with tire’s comprehensive.”

26th November 2009/by Tyrepress Editors

Maxxis Babes Website Launched

The Maxxis Babes have been cheering on Maxxis-sponsored teams, drivers and riders at the British Superbike Championship and Maxxis British Motocross Championship, drift events and tuning, styling and performance shows this season to the acclaim of motorsport enthusiasts up and down the country. Now they have their own website. “The Maxxis Babes have attracted a lot of attention over the past couple of seasons and are such a popular feature of our promotional activities now that we decided to elevate their profile to help us develop our presence in the styling, performance and tuning market,” says Maxxis International UK’s managing director Derek McMartin.

17th November 2009/by Tyrepress Editors

Recognition For Car Parts Entrepreneur

Wembley-based motor industry entrepreneur, Sukhpal Singh Ahluwalia of Euro Car Parts, has been nominated for the Business & Commerce Award at the forthcoming Lloyds TSB Jewel Awards, taking place on Saturday 7th November at London Hilton, Park Lane.

Starting as a teenager in a "one-man business", Sukhpal Singh Ahluwalia has built Euro Car Parts Ltd into the UK's largest independent distributor of replacement car parts. Early in this career, he identified that the UK's 30,000 independent car garages needed immediate access to a wide range of car parts for the huge array of vehicles on the road, allowing repairs to be completed the same day, sometimes even while the car owner waited.

5th November 2009/by Tyrepress Editors

David Bavaird and Gavin Marshall Launch Tyre Education for Schools Programme

David Bavaird, director of Scrap Tyre Exchange, has created a programme called TEFORS (Tyre Education for Schools) designed to teach children how a tyre works, the importance of tyre safety and the benefits of tyre recycling. TEFORS programme was launched this week at Battle Hill Primary School in North Tyneside, whose programme has been sponsored by neighbouring North Eastern Tyre and Autocare’s (NETA) Silverlink retail outlet.

Gavin Marshall, managing director of NETA says they were delighted to be the first to commit to the programme: “North Eastern Tyres has outlets across the North East and we were thrilled to be invited to be the first to take up the opportunity of being the first sponsor of what looks like becoming a hugely successful scheme. TEFORS will bring to life subjects such as science, safety and green issues in the classroom and will allow us to play a much closer role within the community where our retail outlet sits. We are thrilled to be launching this with Battle Hill Primary School.”

20th October 2009/by Tyrepress Editors

Hamburg SV to Receive Maxxis Sponsorship

Following its agreements to sponsor Barclays Premier League clubs Liverpool, Aston Villa and Sunderland, Maxxis International has moved into another of Europe’s major footballing nations, becoming a sponsorship partner of Germany’s Hamburg SV. The new package runs throughout the 2009/10 season and includes advertising on the pitchside LED panel for the club’s home matches in the Bundesliga, Germany’s top football league.

9th October 2009/by Tyrepress Editors

Ricciardo Wins First Cooper Tire British F3 International Title

Cooper Tire & Rubber Company’s first year of sponsorship of the British Formula 3 International Series has been completed, with Australia’s Daniel Ricciardo becoming the first driver to win the prestigious championship. The Cooper Tires brand took over title sponsorship of the series in 2009 as part of a three-year deal, and also took over the role of sole tyre supplier to the series from associate brand Avon Tyres.

5th October 2009/by Tyrepress Editors